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Blog
June 11, 2025 4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy
UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Samuel Igweokpala
Associate Epidemiologist at UBC
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Blog
April 28, 2025 8 min read

Longitudinal Real-World Data: How to Gain Deeper Insights Into Your Clinical Studies
Linking longitudinal real-world data (RWD) to clinical study data offers deeper insights for drug developers. Contextualize study outcomes, extend data collection after the study ends, close the efficacy-effectiveness gap, and identify post-market patterns.
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Blog
April 15, 2025 7 min read

Evolving PV Landscape: Artificial Intelligence and Advanced Gene Therapy
UBC Pharmacovigilance experts, Dobrochna Dolicka, Christopher Henry, Alix Garcia and Irene Navarro presented at DIA Europe 2025 on how AI can be used to streamline pharmacovigilance activities and how harmonization of guidelines can be enhanced in order to define a specific framework for gene therapy.

Posts by Date

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Articles
August 12, 2021 1 min read

The Impact of Real World Data (RWD)
Read the latest article with International Clinical Trials magazine about real-world data and the future of evidence generation in drug development.
Senior man sitting with a doctor discusses his health as the doctor listens and takes notes on a clipboard
Blog
July 30, 2021 5 min read

Effective Patient Engagement & Adherence: Do’s and Dont’s
UBC’s Director of Commercial Strategy and Client Engagement Kelly Elio, RN, discusses how effective patient engagement drives patient adherence.
Digital data concept showing data coming at the viewer quickly signifying an abundance of files and evidence through data.
Articles
July 1, 2021 2 min read

UBC’s Research Named Best Paper In Track for PharmaSug 2021
The paper “Standardizing Laboratory Data from Diverse Real-World Data was honored at the annual conference.
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Articles
June 22, 2021 2 min read

UBC’s Innovative Patient Recruitment Campaign Wins Award
UBC recently won an award from DrFirst for an innovative patient recruitment solution within a Phase III clinical trial for major depressive disorder.
Male, middle age patient sitting on a doctors exam table being administered a shot by a female doctor, each with COVID masks on.
Blog
June 17, 2021 4 min read

From Pharmacovigilance to Vaccination Volunteering
Senior Safety Physician Ashleigh Van Dijk returned to the clinical setting to volunteer with the COVID-19 vaccination effort.
Doctor looking at her computer as she sits at her desk conducting a virtual doctor appointment.
Blog
May 12, 2021 5 min read

The Value of Nursing in Clinical Care Coordination
The recent global health crisis changed how clinical nursing support services are delivered and consumed.
Joyful mother holds her infant child for the doctor to do a routine checkup exam.
Blog
April 14, 2021 5 min read

Alleviating the Complexities of a Cell & Gene Therapy Program Through Patient Support
There must be alignment between multiple stakeholders related to collaborating and communicating for the sake of the patient’s treatment.
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Articles
October 21, 2020 2 min read

The Value of Patient Support Programs During COVID-19
UBC and other industry experts spoke with PharmExcec.com about the impact a patient support program can have on patients and prescribers during a pandemic.
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Articles
October 8, 2020 13 min read

Strategies for Virtual and Decentralized Study Designs
UBC"s evidence development experts discuss how the COVID-19 global health crisis is impacting the future of virtual and decentralized studies.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.