UBC Insights

Insights from
UBC's Expert Voices

Featured Updates

Blog
8 min read

Longitudinal Real-World Data: How to Gain Deeper Insights Into Your Clinical Studies

Linking longitudinal real-world data (RWD) to clinical study data offers deeper insights for drug developers. Contextualize study outcomes, extend data collection after the study ends, close the efficacy-effectiveness gap, and identify post-market patterns.

Posts by Date

Blog
4 min read

AI in Pharmacovigilance: Streamlining for the Future

Read more on the guidelines the WHO released on AI in healthcare and how that affects using AI in PV.
Articles
1 min read

The Impact of Real World Data (RWD)

Read the latest article with International Clinical Trials magazine about real-world data and the future of evidence generation in drug development.
Blog
5 min read

Effective Patient Engagement & Adherence: Do’s and Dont’s

UBC’s Director of Commercial Strategy and Client Engagement Kelly Elio, RN, discusses how effective patient engagement drives patient adherence.
Articles
2 min read

UBC’s Research Named Best Paper In Track for PharmaSug 2021

The paper “Standardizing Laboratory Data from Diverse Real-World Data was honored at the annual conference.
Articles
2 min read

UBC’s Innovative Patient Recruitment Campaign Wins Award

UBC recently won an award from DrFirst for an innovative patient recruitment solution within a Phase III clinical trial for major depressive disorder.
Blog
4 min read

From Pharmacovigilance to Vaccination Volunteering

Senior Safety Physician Ashleigh Van Dijk returned to the clinical setting to volunteer with the COVID-19 vaccination effort.
Blog
5 min read

The Value of Nursing in Clinical Care Coordination

The recent global health crisis changed how clinical nursing support services are delivered and consumed.
Blog
5 min read

Alleviating the Complexities of a Cell & Gene Therapy Program Through Patient Support

There must be alignment between multiple stakeholders related to collaborating and communicating for the sake of the patient’s treatment.
Articles
2 min read

The Value of Patient Support Programs During COVID-19

UBC and other industry experts spoke with PharmExcec.com about the impact a patient support program can have on patients and prescribers during a pandemic.
1 8 9 10 11 12 15

Press Inquires

UBC logo white

Thank You for Connecting with UBC

Lorem ipsum dolor sit amet consectetur. Mi proin enim ipsum nascetur. Venenatis odio scelerisque non netus ac et pellentesque.

What You Can Expect Next

Lorem ipsum dolor sit amet consectetur. Cras aliquam erat eget magna sollicitudin.

UBC logo white

Get Ready to Change Your Business

Lorem ipsum dolor sit amet consectetur. Mi proin enim ipsum nascetur. Venenatis odio scelerisque non netus ac et pellentesque.

Service Request

Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.