Insights

Featured Updates

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Blog

July 17, 2025 5 min read

Enhancing patient engagement with technology and digital solutions

Patient engagement plays a central role in medication adherence, persistence, and retention. Explore how digital tools, including EHRs, electronic healthcare technology, and digital assistants, can contribute meaningfully to patient engagement.

Dana Edwards

Vice President, Patient Access & Strategic Engagement

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Blog

July 9, 2025 6 min read

What Place for Humans in a PV World Integrating AI?

Artificial intelligence is transforming pharmacovigilance—but human expertise remains essential. As AI systems evolve to support drug safety monitoring, ensuring human oversight is key to managing risk, improving outcomes, and maintaining trust. At UBC, we’re blending AI innovation with deep PV knowledge, empowering our teams through AI awareness training and shaping a safer future for patients. Discover how AI and humans can work together to advance pharmacovigilance.

Christopher Henry

Safety Scientist, Global Safety Writing

Blog

June 11, 2025 4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy

UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.

Samuel Igweokpala

Associate Epidemiologist at UBC

Posts by Date

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Blog

September 7, 2021 6 min read

Breaking Down Patient Barriers to Therapy Through Mobile Messaging & Virtual Assistants

Learn how healthcare virtual assistants are coming along and where the future could point towards.

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Blog

August 24, 2021 4 min read

AI in Pharmacovigilance: Streamlining for the Future

Read more on the guidelines the WHO released on AI in healthcare and how that affects using AI in PV.

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Articles

August 12, 2021 1 min read

The Impact of Real World Data (RWD)

Read the latest article with International Clinical Trials magazine about real-world data and the future of evidence generation in drug development.

Senior man sitting with a doctor discusses his health as the doctor listens and takes notes on a clipboard

Blog

July 30, 2021 5 min read

Effective Patient Engagement & Adherence: Do’s and Dont’s

UBC’s Director of Commercial Strategy and Client Engagement Kelly Elio, RN, discusses how effective patient engagement drives patient adherence.

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Articles

July 1, 2021 2 min read

UBC’s Research Named Best Paper In Track for PharmaSug 2021

The paper “Standardizing Laboratory Data from Diverse Real-World Data was honored at the annual conference.

Articles

June 22, 2021 2 min read

UBC’s Innovative Patient Recruitment Campaign Wins Award

UBC recently won an award from DrFirst for an innovative patient recruitment solution within a Phase III clinical trial for major depressive disorder.