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Blog
September 1, 2026 17 min read

Best Practices in Oncology Joint Clinical Assessment (JCA) Submissions Under the EU HTA Regulation
The first oncology JCA reports show that this new EU assessment process is anything but routine. Here's what sponsors can learn from early submissions, and how to prepare for what's ahead.
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Blog
August 27, 2026 6 min read

AI and Automation in Patient Services: A Strategic Guide to Using the Right Tool
The question for Patient Services leaders isn't automation vs. AI. It's knowing where each capability creates value, where it introduces risk, and how to build both into a stronger service model.
Dana Edwards
Vice President, Patient Access & Strategic Engagement
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Blog
August 20, 2026 17 min read

Patient Access in 2026: What’s Changing, and Why it Matters
The story of patient access this year is really two stories that meet in the same place. The first is structural: the insurance landscape is being rebuilt, reshaping how pharmacy benefits are paid for, how long people keep coverage, and what a marketplace plan covers. The second is where patients feel it.
Dana Edwards
Vice President, Patient Access & Strategic Engagement

Posts by Date

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Blog
August 5, 2024 6 min read

Navigating Launch Readiness with FDA Negotiations
REMS readiness is a key component for certain drugs launch plans - are you on top of approval timelines and milestones and IT build needs?
Diverse Team Of Data Scientists Analyzing Information.
Blog
July 29, 2024 5 min read

ICH/FDA Draft Guidance on RWD Safety Studies Highlight Their Increased Importance
Understand the latest international opinion on the plan, design, and analysis of pharmacoepidemiological safety studies using RWD.
Concept of choice showing two arrows going different directions
Blog
July 22, 2024 9 min read

Enhance Your Pharmacovigilance and Regulatory Compliance with Expert PV System Transition Management and Seamless Migration
Whether your transition includes a vendor change, acquisition, or portfolio expansion, UBC makes it easy to transition your system.
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Blog
June 24, 2024 4 min read

RWD Enrichment Studies: Linking Pre- and Post-Trial Data Utilizing Tokenization
Clinical trials provide a limited view of patient experience but this can be expanded through tokenization to link pre- and post-trial data.
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Blog
June 7, 2024 5 min read

Pharmacovigilance Tableau Data Analytics Platform: All-in-One Dashboard System for PV Metrics and KPIs
The UBC PV Tableau Data Analytics Platform provides an all-in-one dashboard system for safety Key Performance Indicators (KPIs) analysis and compliance oversight.
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Blog
May 30, 2024 1 min read

Data Liquidity for Clinical Trials: Patient Autonomy and the Rise of AI
UBC and Seqster talked with Chilmark Research about the power of patient-mediated electronic medical record release.
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Blog
May 28, 2024 5 min read

Pharmacovigilance Case Automation Platform: Cost-Efficient Solution to Manage Increased Case Volume
UBC’s PV case automation platform is purpose-built with a focus on customizing our technology for your specific product and program needs.
The Wynn Las Vegas hotel.
Blog
May 13, 2024 6 min read

UBC Perspectives from Asembia’s AXS24 Summit
Patient services are undergoing rapid changes based on regulatory requirements and evolving patient and prescriber expectations.
Woman using chatbot in computer to automate her request
Blog
April 29, 2024 5 min read

The Use of AI/ChatGPT in the Preparation of Aggregate Safety Reports & Signal Management Activities
At UBC, we share a vision where AI and safety writing come together to forge a safer path.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.