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Blog
7 min read

Why 95% Compliance Isn’t Enough: The Hidden Cost of That 4–5% Gap

A 95% compliance rate sounds strong, until you calculate what it means at 100,000 cases a year. Here's what's actually hiding in that gap, and the four questions every sponsor should ask before signing with a PV vendor.
Tom Coles
Director, Pharmacovigilance

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Featured Image
Blog
7 min read

Why 95% Compliance Isn’t Enough: The Hidden Cost of That 4–5% Gap

A 95% compliance rate sounds strong, until you calculate what it means at 100,000 cases a year. Here's what's actually hiding in that gap, and the four questions every sponsor should ask before signing with a PV vendor.
Tom Coles
Director, Pharmacovigilance
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Blog
10 min read

The Centaur Model: What the Future of Pharmacovigilance Actually Looks Like 

AI isn't replacing pharmacovigilance professionals. It's changing how they work. Learn why the centaur model, where humans direct AI rather than defer to it, is emerging as the standard for regulated safety operations.
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Blog
8 min read

The True Cost of Cheap PV: A Framework for Evaluating Your Options

AI savings numbers are easy to put in a proposal. What's harder to find is what happens when something goes wrong. Here's a framework for pricing in the risk that vendor pitches leave out, plus four questions worth asking before you switch.
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Blog
10 min read

Five Ways AI is Already Changing Case Processing and Where Humans are Still Needed

From triage to causality assessment, AI is changing how case processing teams work. We break down five areas where automation is making an impact, and the human expertise that still has to anchor every decision.
Dobrochna Dolicka
Safety Scientist, Global Safety Writing
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Blog
25 min read

Novel Treatments for Mental Health and Considerations for Risk Management

Psychedelic-assisted therapies are emerging as a promising frontier for treatment-resistant mental health conditions. As the regulatory landscape evolves, robust risk management frameworks will be critical to bringing these therapies safely to patients. UBC explores the current landscape and what approval pathways may mean for sponsors.
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Blog
7 min read

AI vs. Automation: What Patient Services Teams Need to Know

Automation and AI get used interchangeably, but they're built for different jobs. Automation handles structured, rule-based tasks with the predictability regulated environments require. AI handles variable, interpretation-heavy work like conversational agents and call pattern analysis. This piece breaks down where each delivers value and how patient services teams can apply both without adding unnecessary complexity.
Future of PV event, people in room
Blog
6 min read

Reality Check: AI in Pharmacovigilance Is Not What We Think

AI is everywhere in PV conversations, but far less mature in practice. Here's what stood out from Why Summit: Future of PV: validation bottlenecks, signal inflation, and why the real challenge isn't technology.
Christopher Henry
Safety Scientist, Global Safety Writing
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Blog
4 min read

Key Insights from the 2026 REMS Industry Consortium Annual Meeting

AI, standardization, and a shifting FDA landscape. Here's what the 2026 RIC Annual Meeting revealed about the future of REMS.
Laura Fendler
Senior Clinical Project Research Manager, REMS Operations
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Blog
10 min read

How North American Privacy Frameworks Shape Real-World Evidence: A Comparison of Canada and the United States

Canada's consent-driven data silos and the U.S.'s regulatory patchwork aren't just administrative hurdles — they're determinants of bias in real-world evidence.
Samantha Gorun
Associate Research Scientist
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.