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Featured Updates

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Blog
July 1, 2026 8 min read

The True Cost of Cheap PV: A Framework for Evaluating Your Options
AI savings numbers are easy to put in a proposal. What's harder to find is what happens when something goes wrong. Here's a framework for pricing in the risk that vendor pitches leave out, plus four questions worth asking before you switch.
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Blog
June 25, 2026 10 min read

Five Ways AI is Already Changing Case Processing and Where Humans are Still Needed
From triage to causality assessment, AI is changing how case processing teams work. We break down five areas where automation is making an impact, and the human expertise that still has to anchor every decision.
Dobrochna Dolicka
Safety Scientist, Global Safety Writing
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Blog
June 19, 2026 25 min read

Novel Treatments for Mental Health and Considerations for Risk Management
Psychedelic-assisted therapies are emerging as a promising frontier for treatment-resistant mental health conditions. As the regulatory landscape evolves, robust risk management frameworks will be critical to bringing these therapies safely to patients. UBC explores the current landscape and what approval pathways may mean for sponsors.

Posts by Date

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Blog
June 4, 2020 3 min read

The Essential Role of Real World Evidence Combating COVID-19
Are you prepared for potential accelerated approval requirements?
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Blog
May 7, 2020 3 min read

Patient & Physician Services Recognized Again for Excellence in Healthcare Advertising and Marketing
Once again, UBC’s Patient & Physician Services (PPS) Creative Services Department has been recognized for excellence in advertising and marketing for their standout work.
Woman leading a boardroom meeting at the head of the table with colleagues working on their devices. Covid masks
Articles
April 16, 2020 2 min read

Best Practices for Conducting On-Site Visits
For visits that must continue to occur at the site, we have developed a thorough set of best practices.
Young woman speaking to boy in wheelchair.
Blog
March 26, 2020 10 min read

Keeping a Focus on Rare Disease During COVID-19
In this time of a viral pandemic, it is still important to keep a focus on rare diseases.
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Blog
March 13, 2020 2 min read

ISPE’s Position on Real World Evidence (RWE)
Read more about the February 2020 position on RWE from ISPE.
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Blog
February 25, 2020 5 min read

Lack of Label Alignment & Patient Safety Implications
Read the full article from UBC's pharmacovigilance team in Drugs Real World Outcomes.
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Blog
February 4, 2020 6 min read

Future REMS Technology: Reduce Burden and Improve Safety
Learn more about UBC's presentation at the 12th REMS Summit.
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Blog
December 19, 2019 1 min read

Risk Management Plan Development & Implementation
Listen to the full podcast from UBC with PharmaVOICE here.
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Blog
November 21, 2019 4 min read

Top Trends in Oncology Patient Support
Find out what access and adherence challenges patients will need to overcome in the evolving oncology market.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.