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Blog
7 min read

Why 95% Compliance Isn’t Enough: The Hidden Cost of That 4–5% Gap

A 95% compliance rate sounds strong, until you calculate what it means at 100,000 cases a year. Here's what's actually hiding in that gap, and the four questions every sponsor should ask before signing with a PV vendor.
Tom Coles
Director, Pharmacovigilance

Posts by Date

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Blog
7 min read

Pharmacovigilance AI Best Practices: How to Apply the EU AI Act 2023

Read into the latest PV AI Best Practices, discover how to apply the EU AI Act 2023.
Patient services provider talks over AI code.
Blog
1 min read

Podcast: Considerations for How AI Will Impact Your Brand’s Patient Services

UBC talked to Pharmaceutical Commerce about what artificial intelligence capabilities could do to impact patient access in 2024 and beyond.
Two business people reading a regulatory document
Blog
3 min read

FDA Finalizes Guidance On Registries’ Contributions to Regulatory Submissions

Read into the implications of the latest guidance from the FDA on registries usefulness for various purposes and how to best build one.
Young analyst uses AI to generate patient services data.
Blog
6 min read

How to Introduce AI-Powered Analytics to Patient Services

Utilizing AI-powered analytics for your patient services data can help unlock benefits that ultimately improve patient outcomes.
Businesswoman holding computer standing in front of a very large screen discussing the charts shown with businessman
Blog
7 min read

Real-World Evidence Opportunities for Emerging Biotech

The use of real-world evidence has greatly expanded in recent years but is still underutilized by emerging biotechs.
Man on computer completing a virtual survey
Blog
4 min read

KAB Surveys: Establishing a Threshold of Demonstrated Understanding

Learn more about how to utilize Knowledge, Attitude, and Behavior Surveys to evaluate stakeholders in your REMS program.
Female pharmacist typing on a computer in the pharmacy
Blog
8 min read

A Focus on Pharmacies to Optimize Your Copay Program

With recent changes for pharmacists and pharmacies, it is beneficial for patient access to invest in relationships with these partners.
Senior businessman speaking to data being presented on TV monitor behind him
Blog
7 min read

Harness the Power of Data to Enhance Your Patient Support Program

There are numerous insights to unlock within your patient services program data - but do you know where and how to look?
Older professional looks at a clear board with sticky notes and reviews their contents.
4 min read

Best Practices in REMS & the Importance of Stakeholder Feedback

Find out why optimal REMS program design includes taking in and incorporating feedback from all involved stakeholders.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.