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UBC’s Innovative Patient Recruitment Campaign Wins Award

UBC recently won an award from DrFirst for an innovative patient recruitment solution within a Phase III clinical trial for major depressive disorder.

UBC recently won a 2021 Healthiverse Heroes award from DrFirst for an innovative patient recruitment solution. UBC leveraged mobile patient recruitment for a Phase III clinical trial for major depressive disorder. This technology was able to expand the typical recruitment response rate to more quickly identify and enroll patients in the trial.

UBC’s Vice President of Global Products and Innovation Ron Lacy gave an exclusive interview about this award with Outsourcing Pharma. The interview discusses UBC, the innovative technology solution that led to this award, and how to combine scientific knowledge with practical operational and technological implementation.

“As a technology-forward company, UBC builds a culture of innovation. We encourage our product owners, operators, and software engineers to consider solutions that can be fit-for-purpose developed” says Lacy.

To read the full interview, click here.

UBC is proud to receive this award for our innovation with mobile patient recruitment. We are always striving to innovate and better reach and serve patients wherever they are to enable more robust data and more actionable evidence. To start a discussion about our consultative, Patients First approach to clinical, safety, and commercial services, click here.

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.