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Global Evidence Generation Checklist

Help guide internal conversations and begin to assess evidence gaps for your therapeutic with UBC’s Evidence Generation Checklist.

AI is Here – Considerations for How Your Brand’s Patient Services Will Be Impacted

Discover how natural language processing and large language models in artificial intelligence could change patient support services.

Global Pharmacovigilance (PV) Readiness Checklist

Elevate your safety strategy with our Pharmacovigilance (PV) Checklist.

Six Steps to Mastering Pharmacovigilance Signal Detection

Master signal detection and management - critical pharmacovigilance functions - with this infographic from UBC.

Seamless, Expedited Transition of Global Pharmacovigilance Services for Six Oncology Products

Learn how UBC seamlessly assembled a PV program that included the migration of more than 11,000 existing cases.

Planning Real-World Studies to Support Cell and Gene Therapy Evidence Generation Needs

As the cell and gene therapy pipeline evolves, manufacturers are now faced with the need to provide long-term safety and efficacy data.

Optimizing the Patient Journey Through High-Tech, High-Touch Services

Patient support requires a careful balance between personal connection and technological efficiencies.

How to Start Your Real-World Evidence Journey

Figure out how to maximize product value with early, integrated RWE planning.

Using Real-World-Data for More Efficient Decisions in Clinical Research

Discover what technology requirements will enable seamless ingestion and analysis of disparate sources of real-world data.

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.