UBC Insights

Insights from
UBC's Expert Voices

Featured Updates

6 min read

UBC Perspectives from Asembia’s AXS24 Summit

Patient services are undergoing rapid changes based on regulatory requirements and evolving patient and prescriber expectations.

Posts by Date

5 min read

Compliance with Post-Marketing Requirements is Critical to the Success of Your Therapeutic 

Read about the implications of the July 2023 guidance from the FDA.
5 min read

Site-of-Care Nursing: Benefiting Patient Lives

Site-of-care nursing can play an essential role for patients in developing trust in their therapy and establishing long-term adherence.
4 min read

Considerations for Tech Enhancements to Your Hub

Learn the optimal approach for considering technology enhancements to your existing patient services program.
11 min read

The Role of Real-World Evidence in the Adoption of Biosimilars

As the US biosimilar market expands rapidly, discover why real-world evidence can unlock your market access.
4 min read

Bringing the Clinical Study to the Patient

UBC & THREAD are bringing central site models to life for more diverse, inclusive, powerful observational research.
5 min read

Maximizing the Potential of Hub Programs: Key Factors for Success and Future Trends

Read about strategies for hub success and anticipate upcoming trends to drive better patient outcomes through patient services.
5 min read

How Well Is Your Copay Program Performing?

Find out if you are missing valuable insights from your affordability program data from UBC's Executive Director of Analytics Lori.
8 min read

Key Technology Considerations for Patient Services

Director, Software Development & Engineering Michael Calahan discusses the key technology considerations for patient services providers.
3 min read

Patient Services: Technology Forward, But Patients First

What does it look like to prioritize individual patient needs while blending the best technology into patient services?
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.