UBC Insights

Insights from
UBC's Expert Voices

Featured Updates

Blog
6 min read

UBC Perspectives from Asembia’s AXS24 Summit

Patient services are undergoing rapid changes based on regulatory requirements and evolving patient and prescriber expectations.

Posts by Date

Blog
1 min read

Podcast: Considerations for How AI Will Impact Your Brand’s Patient Services

UBC talked to Pharmaceutical Commerce about what artificial intelligence capabilities could do to impact patient access in 2024 and beyond.
Blog
3 min read

FDA Finalizes Guidance On Registries’ Contributions to Regulatory Submissions

Read into the implications of the latest guidance from the FDA on registries usefulness for various purposes and how to best build one.
Blog
6 min read

How to Introduce AI-Powered Analytics to Patient Services

Utilizing AI-powered analytics for your patient services data can help unlock benefits that ultimately improve patient outcomes.
Blog
7 min read

Real-World Evidence Opportunities for Emerging Biotech

The use of real-world evidence has greatly expanded in recent years but is still underutilized by emerging biotechs.
Blog
4 min read

KAB Surveys: Establishing a Threshold of Demonstrated Understanding

Learn more about how to utilize Knowledge, Attitude, and Behavior Surveys to evaluate stakeholders in your REMS program.
Blog
8 min read

A Focus on Pharmacies to Optimize Your Copay Program

With recent changes for pharmacists and pharmacies, it is beneficial for patient access to invest in relationships with these partners.
Blog
7 min read

Harness the Power of Data to Enhance Your Patient Support Program

There are numerous insights to unlock within your patient services program data - but do you know where and how to look?
4 min read

Best Practices in REMS & the Importance of Stakeholder Feedback

Find out why optimal REMS program design includes taking in and incorporating feedback from all involved stakeholders.
3 min read

How Affordability Programs Can Change Lives

Read how to help patients overcome financial hurdles to therapeutic access.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.