UBC Insights

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Featured Updates

Blog
5 min read

The Use of AI/ChatGPT in the Preparation of Aggregate Safety Reports & Signal Management Activities

At UBC, we share a vision where AI and safety writing come together to forge a safer path.

Posts by Date

Blog
4 min read

The Irreplaceable Benefits of Video Calls with Hub Patients

Incorporating video calls into patient support services can greatly benefit both the patient and the nurse providing the education service.
Blog
3 min read

Supporting Patients and Families Through Case Management

Read why implementing a case management system can greatly reduce patient drop-off, particularly for unique or complex therapies.
Articles
2 min read

EHR Data & the Importance of Case Definitions in Disease Surveillance

Read the UBC staff publication in the International Journal of Medical Informatics on this topic.
Blog
3 min read

The Critical Nature of In-Home Nursing in 2022

In-home nursing services meet patient expectations and lay the foundation for long-term adherence and ideal outcomes.
Blog
3 min read

Advance Your Pharmacovigilance Services, Step by Step

Step-wise improvements using artificial intelligence and machine learning can greatly benefit the capabilities of your pharmacovigilance services.
Blog
4 min read

Efficient Technological Advancements for Your REMS Program

Learn how QR code usage, pharmacy API, and in-workflow solutions can unlock efficiencies for your REMS programs.
Blog
4 min read

Patients First: How Advocacy Enables Success

Patient advocacy comes in a variety of forms but is incredibly meaningful in helping patients overcome barriers to treatment and achieve better outcomes.
Blog
5 min read

Hub Services, The Patient’s Advocate

For newly diagnosed patients, Hub services provide a comprehensive partner and advocate for them throughout starting and adhering to their therapy.
Blog
4 min read

Balanced, Comprehensive Patient Support: Hub & SP East Takeaways

Key themes from this event included advances in technology and optimizing services for more complex therapies that are coming to the market.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.