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Featured Updates

Blog
December 4, 2024 7 min read

Driving Program Awareness through Stakeholder Collaboration
This article explores strategies to enhance Patient Service Programs (PSPs) awareness through digital engagement and provider collaboration.
Blog
November 11, 2024 4 min read

Standardization and the Evolving REMS Landscape
Learn about the FDA's new guidance, the challenges of standardization, and how UBC is driving innovation in REMS implementation using modern APIs from UBC's VP of Data Intelligence and Program Analytics, Jim Shamp.
Blog
November 1, 2024 4 min read

The Evolution of Patient Support for Cell and Gene Therapy Products
Discover UBC's insights from the Cell & Gene Meeting on the Mesa, the unique challenges patients face, and the importance of tailored support services to ensure successful treatment journeys

Posts by Date

Blog
February 23, 2023 4 min read

SCOPE 2023 – Bringing Focus onto the Patient
This year's SCOPE Summit focused on the hybridization of research facilitating better evidence generation through patient-centric study design & execution.
Blog
December 14, 2022 4 min read

The Irreplaceable Benefits of Video Calls with Hub Patients
Incorporating video calls into patient support services can greatly benefit both the patient and the nurse providing the education service.
Blog
November 15, 2022 3 min read

Supporting Patients and Families Through Case Management
Read why implementing a case management system can greatly reduce patient drop-off, particularly for unique or complex therapies.
Articles
October 25, 2022 2 min read

EHR Data & the Importance of Case Definitions in Disease Surveillance
Read the UBC staff publication in the International Journal of Medical Informatics on this topic.
Blog
October 20, 2022 3 min read

The Critical Nature of In-Home Nursing in 2022
In-home nursing services meet patient expectations and lay the foundation for long-term adherence and ideal outcomes.
Blog
October 18, 2022 3 min read

Advance Your Pharmacovigilance Services, Step by Step
Step-wise improvements using artificial intelligence and machine learning can greatly benefit the capabilities of your pharmacovigilance services.
Blog
September 26, 2022 4 min read

Efficient Technological Advancements for Your REMS Program
Learn how QR code usage, pharmacy API, and in-workflow solutions can unlock efficiencies for your REMS programs.
Blog
September 20, 2022 4 min read

Patients First: How Advocacy Enables Success
Patient advocacy comes in a variety of forms but is incredibly meaningful in helping patients overcome barriers to treatment and achieve better outcomes.
Blog
September 1, 2022 5 min read

Hub Services, The Patient’s Advocate
For newly diagnosed patients, Hub services provide a comprehensive partner and advocate for them throughout starting and adhering to their therapy.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.