April 14, 2023
2 min read
Evaluating Existing Safety Surveillance Regulations for Drug Development
UBC's pharmacovigilance experts compare current safety regulations in Advances in Therapy.
UBC Insights
Insights from
UBC's Expert Voices
Featured Updates
Blog
July 17, 2025
5 min read
Enhancing patient engagement with technology and digital solutions
Patient engagement plays a central role in medication adherence, persistence, and retention. Explore how digital tools, including EHRs, electronic healthcare technology, and digital assistants, can contribute meaningfully to patient engagement.
Blog
July 9, 2025
6 min read
What Place for Humans in a PV World Integrating AI?
Artificial intelligence is transforming pharmacovigilance—but human expertise remains essential. As AI systems evolve to support drug safety monitoring, ensuring human oversight is key to managing risk, improving outcomes, and maintaining trust. At UBC, we’re blending AI innovation with deep PV knowledge, empowering our teams through AI awareness training and shaping a safer future for patients. Discover how AI and humans can work together to advance pharmacovigilance.
Blog
June 11, 2025
4 min read
Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy
UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Posts by Date
Articles
Articles
April 11, 2023
25 min read
External Controls in Research: The “What, Why and How”
Experts across various domains come together to discuss and highlight various key aspects of using external control arms.
Blog
March 30, 2023
6 min read
Maximize Gross-to-Net While Optimizing Your Patient Service Strategy
Patient service programs can often overextend themselves relative to a brand's revenue. Read how to avoid this in three key areas.
Blog
March 21, 2023
4 min read
Driving Patient Services that Place the Patient at the Center
Are you taking the time to put patients at the center of your support services? And what does that look like?
Blog
March 14, 2023
8 min read
Moving Safety Activities Forward – Fierce Pharma Drug Safety Summit 2023
Learn about the key themes in REMS and pharmacovigilance that were discussed at this industry conference.
Blog
March 2, 2023
5 min read
Regulatory Update: Selective Safety Data Collection in Clinical Research
Read how the latest guidance from the FDA could change what safety data you need to collect.
Blog
February 27, 2023
5 min read
Make Your Copay Program a Brand Rock Star with Actionable Insights
See how data drives optimized affordability program design & execution to maximize the effect for your brand.
Blog
February 23, 2023
4 min read
SCOPE 2023 – Bringing Focus onto the Patient
This year's SCOPE Summit focused on the hybridization of research facilitating better evidence generation through patient-centric study design & execution.
Blog
December 14, 2022
4 min read
The Irreplaceable Benefits of Video Calls with Hub Patients
Incorporating video calls into patient support services can greatly benefit both the patient and the nurse providing the education service.
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