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Blog
16 min read

Redefining PV Skillsets in an AI-Driven World: Training the Next Generation of Safety Scientists

As AI becomes embedded across pharmacovigilance, the skills required of safety scientists are rapidly evolving. This article examines the shifting balance between human expertise and AI-enabled tools, outlining the competencies, training pathways, and cultural changes needed to prepare tomorrow’s hybrid PV workforce.
Christopher Henry
Safety Scientist, Global Safety Writing

Posts by Date

Women discussing patient engagement in interview-like meeting
Blog
6 min read

Enhancing Patient Engagement: Insights from Access USA 2024

Read about three key areas where patient service providers are focusing to better service patients' needs with advocates and biopharma.
DIA EU 2024 logo
Blog
4 min read

Achieving Global Harmonization: PV & RMP Regulatory Compliance

UBC Pharmacovigilance experts, Helena Pedrosa and Philippe Botteron presented at DIA Europe on how to achieve global harmonization of PV & RMP regulatory compliance.
Rare Disease Day Logo for 2024
Blog
4 min read

UBC Participates in Rare Disease Day® at NIH 2024

UBC joined patients, researchers, and industry leaders at this year’s Rare Disease Day at NIH to discuss advancing research, improving diagnostics, and accelerating treatments for those living with rare diseases.
People reviewing charts in meeting
Blog
4 min read

The Joint Clinical Assessment Affect on European Patient Access

Find out what the new Joint Clinical Assessment from the European Union could mean for accelerating patient access to innovative medicines.
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Blog
7 min read

Pharmacovigilance AI Best Practices: How to Apply the EU AI Act 2023

Read into the latest PV AI Best Practices, discover how to apply the EU AI Act 2023.
Patient services provider talks over AI code.
Blog
1 min read

Podcast: Considerations for How AI Will Impact Your Brand’s Patient Services

UBC talked to Pharmaceutical Commerce about what artificial intelligence capabilities could do to impact patient access in 2024 and beyond.
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Blog
3 min read

FDA Finalizes Guidance On Registries’ Contributions to Regulatory Submissions

Read into the implications of the latest guidance from the FDA on registries usefulness for various purposes and how to best build one.
Young analyst uses AI to generate patient services data.
Blog
6 min read

How to Introduce AI-Powered Analytics to Patient Services

Utilizing AI-powered analytics for your patient services data can help unlock benefits that ultimately improve patient outcomes.
Businesswoman holding computer standing in front of a very large screen discussing the charts shown with businessman
Blog
7 min read

Real-World Evidence Opportunities for Emerging Biotech

The use of real-world evidence has greatly expanded in recent years but is still underutilized by emerging biotechs.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.