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Blog
October 8, 2025 5 min read

Rethinking Decentralization in Direct-to-Patient Studies: A Conversation with Aaron Berger
Explore how UBC is leading the transformation of clinical research through decentralized, direct-to-patient study designs. In this interview, Aaron Berger shares insights on improving patient access, data quality, and trial efficiency through UBC’s Evidence Development Solutions.
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Blog
September 30, 2025 6 min read

Beyond Enrollment Woes: Why Sponsors Seek Rescue in Tumultuous Times
Rescue studies are a challenge, and often enrollment is a top reason for switching. But mismatched partnerships go beyond enrollment.
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Blog
September 26, 2025 7 min read

Regulatory Submissions with Real-World Evidence: Highlights from the Joint Duke Margolis Institute and FDA Public Meeting
As Real World Evidence (RWE) continues to shape regulatory decision-making, the FDA and Duke Margolis Institute convened a public meeting to share successes, challenges, and lessons learned in RWE submissions. With over 4,000 attendees, the event spotlighted case studies, data feasibility, and the evolving role of RWE in labeling, post-marketing commitments, and registrational trials. Learn how sponsors are partnering with regulators to modernize study design and advance global RWE standards.
Judy Lytle
Executive Director, Evidence Development Study Solutions

Posts by Date

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Blog
July 18, 2023 5 min read

Maximizing the Potential of Hub Programs: Key Factors for Success and Future Trends
Read about strategies for hub success and anticipate upcoming trends to drive better patient outcomes through patient services.
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Blog
June 21, 2023 5 min read

How Well Is Your Copay Program Performing?
Find out if you are missing valuable insights from your affordability program data from UBC's Executive Director of Analytics Lori.
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Blog
June 2, 2023 8 min read

Key Technology Considerations for Patient Services
Director, Software Development & Engineering Michael Calahan discusses the key technology considerations for patient services providers.
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Blog
April 20, 2023 3 min read

Patient Services: Technology Forward, But Patients First
What does it look like to prioritize individual patient needs while blending the best technology into patient services?
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Blog
April 18, 2023 4 min read

When to Start Thinking About Risk Management and How to Prepare for a REMS
Learn about the importance of preparation and contingency planning for risk management and REMS.
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Articles
April 14, 2023 2 min read

Evaluating Existing Safety Surveillance Regulations for Drug Development
UBC's pharmacovigilance experts compare current safety regulations in Advances in Therapy.
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Articles
April 11, 2023 25 min read

External Controls in Research: The “What, Why and How”
Experts across various domains come together to discuss and highlight various key aspects of using external control arms.
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Blog
March 30, 2023 6 min read

Maximize Gross-to-Net While Optimizing Your Patient Service Strategy
Patient service programs can often overextend themselves relative to a brand's revenue. Read how to avoid this in three key areas.
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Blog
March 21, 2023 4 min read

Driving Patient Services that Place the Patient at the Center
Are you taking the time to put patients at the center of your support services? And what does that look like?
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.