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Blog
June 11, 2025 4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy
UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Samuel Igweokpala
Associate Epidemiologist at UBC
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Blog
April 28, 2025 8 min read

Longitudinal Real-World Data: How to Gain Deeper Insights Into Your Clinical Studies
Linking longitudinal real-world data (RWD) to clinical study data offers deeper insights for drug developers. Contextualize study outcomes, extend data collection after the study ends, close the efficacy-effectiveness gap, and identify post-market patterns.
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Blog
April 15, 2025 7 min read

Evolving PV Landscape: Artificial Intelligence and Advanced Gene Therapy
UBC Pharmacovigilance experts, Dobrochna Dolicka, Christopher Henry, Alix Garcia and Irene Navarro presented at DIA Europe 2025 on how AI can be used to streamline pharmacovigilance activities and how harmonization of guidelines can be enhanced in order to define a specific framework for gene therapy.

Posts by Date

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Blog
March 30, 2023 6 min read

Maximize Gross-to-Net While Optimizing Your Patient Service Strategy
Patient service programs can often overextend themselves relative to a brand's revenue. Read how to avoid this in three key areas.
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Blog
March 21, 2023 4 min read

Driving Patient Services that Place the Patient at the Center
Are you taking the time to put patients at the center of your support services? And what does that look like?
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Blog
March 14, 2023 8 min read

Moving Safety Activities Forward – Fierce Pharma Drug Safety Summit 2023
Learn about the key themes in REMS and pharmacovigilance that were discussed at this industry conference.
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Blog
March 2, 2023 5 min read

Regulatory Update: Selective Safety Data Collection in Clinical Research
Read how the latest guidance from the FDA could change what safety data you need to collect.
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Blog
February 27, 2023 5 min read

Make Your Copay Program a Brand Rock Star with Actionable Insights
See how data drives optimized affordability program design & execution to maximize the effect for your brand.
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Blog
February 23, 2023 4 min read

SCOPE 2023 – Bringing Focus onto the Patient
This year's SCOPE Summit focused on the hybridization of research facilitating better evidence generation through patient-centric study design & execution.
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Blog
December 14, 2022 4 min read

The Irreplaceable Benefits of Video Calls with Hub Patients
Incorporating video calls into patient support services can greatly benefit both the patient and the nurse providing the education service.
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Blog
November 15, 2022 3 min read

Supporting Patients and Families Through Case Management
Read why implementing a case management system can greatly reduce patient drop-off, particularly for unique or complex therapies.
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Articles
October 25, 2022 2 min read

EHR Data & the Importance of Case Definitions in Disease Surveillance
Read the UBC staff publication in the International Journal of Medical Informatics on this topic.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.