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Featured Updates

Blog
December 4, 2024 7 min read

Driving Program Awareness through Stakeholder Collaboration
This article explores strategies to enhance Patient Service Programs (PSPs) awareness through digital engagement and provider collaboration.
Blog
November 11, 2024 4 min read

Standardization and the Evolving REMS Landscape
Learn about the FDA's new guidance, the challenges of standardization, and how UBC is driving innovation in REMS implementation using modern APIs from UBC's VP of Data Intelligence and Program Analytics, Jim Shamp.
Blog
November 1, 2024 4 min read

The Evolution of Patient Support for Cell and Gene Therapy Products
Discover UBC's insights from the Cell & Gene Meeting on the Mesa, the unique challenges patients face, and the importance of tailored support services to ensure successful treatment journeys

Posts by Date

Blog
February 7, 2024 1 min read

Podcast: Considerations for How AI Will Impact Your Brand’s Patient Services
UBC talked to Pharmaceutical Commerce about what artificial intelligence capabilities could do to impact patient access in 2024 and beyond.
Blog
February 5, 2024 3 min read

FDA Finalizes Guidance On Registries’ Contributions to Regulatory Submissions
Read into the implications of the latest guidance from the FDA on registries usefulness for various purposes and how to best build one.
Blog
January 22, 2024 6 min read

How to Introduce AI-Powered Analytics to Patient Services
Utilizing AI-powered analytics for your patient services data can help unlock benefits that ultimately improve patient outcomes.
Blog
December 8, 2023 7 min read

Real-World Evidence Opportunities for Emerging Biotech
The use of real-world evidence has greatly expanded in recent years but is still underutilized by emerging biotechs.
Blog
December 1, 2023 4 min read

KAB Surveys: Establishing a Threshold of Demonstrated Understanding
Learn more about how to utilize Knowledge, Attitude, and Behavior Surveys to evaluate stakeholders in your REMS program.
Blog
December 1, 2023 8 min read

A Focus on Pharmacies to Optimize Your Copay Program
With recent changes for pharmacists and pharmacies, it is beneficial for patient access to invest in relationships with these partners.
Blog
November 14, 2023 7 min read

Harness the Power of Data to Enhance Your Patient Support Program
There are numerous insights to unlock within your patient services program data - but do you know where and how to look?
November 14, 2023 4 min read

Best Practices in REMS & the Importance of Stakeholder Feedback
Find out why optimal REMS program design includes taking in and incorporating feedback from all involved stakeholders.
October 23, 2023 3 min read

How Affordability Programs Can Change Lives
Read how to help patients overcome financial hurdles to therapeutic access.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.