Contact Us
UBC Insights

Insights from
UBC's Expert Voices

Featured Updates

Featured Image
Interview
January 15, 2026 8 min read

Interview with Josh Hardman of Psychedelic Alpha
UBC talked with Josh Hardman, founder of Psychedelic Alpha, to discuss the evolving landscape of psychedelic drug development—from shifting regulatory expectations to the role of psychotherapy and the impact of stigma on patient access. Hardman shares a clear-eyed perspective on where the field stands today, the scientific rigor needed to advance it, and what he’s watching most closely as the industry moves toward potential first approvals.
office colleagues collaborating on computer
Blog
January 12, 2026 7 min read

Navigating 2026: Patient service themes, challenges, and solutions
As we look ahead to 2026, patient access and support services face growing complexity—from affordability challenges and evolving care models to the rise of specialty therapies. This blog explores the key trends shaping the healthcare landscape and offers strategic solutions, including AI-powered innovation, digital transformation, and partnerships that drive better outcomes. Discover how UBC is leading the way with patient-first strategies to simplify the patient and product journey.
Dana Edwards
Vice President, Patient Access & Strategic Engagement
Featured Image
Blog
December 16, 2025 18 min read

Navigating the AI Landscape: Choosing the Right Model for Your PV Needs
AI is no longer just a buzzword—it’s a practical tool shaping how we work every day. Learn how UBC leverages AI models to streamline tasks, enhance decision-making, and maintain compliance.

Posts by Date

An Asian businesswoman writing on a whiteboard uring conference meeting
Blog
February 4, 2025 17 min read

Global Risk Management and Risk Evaluation and Mitigation Strategy (REMS) Developments in 2024 and Considerations for 2025
Dive deep on a number of developments occurred during 2024 that will drive considerations in risk management and REMS for 2025 and beyond.
Two women walk across a large, modern lobby with dark marble floors, flanked by wooden slatted walls and stairs.
Blog
December 4, 2024 7 min read

Driving Program Awareness through Stakeholder Collaboration
This article explores strategies to enhance Patient Service Programs (PSPs) awareness through digital engagement and provider collaboration.
A man with glasses and a beard sits on a couch, looking down at a laptop in front of him. He is wearing a light-colored shirt.
Blog
November 11, 2024 4 min read

Standardization and the Evolving REMS Landscape
Learn about the FDA's new guidance, the challenges of standardization, and how UBC is driving innovation in REMS implementation using modern APIs from UBC's VP of Data Intelligence and Program Analytics, Jim Shamp.
A person with an IV in their arm uses a smartphone while sitting in a chair, focusing on the technology.
Blog
November 1, 2024 4 min read

The Evolution of Patient Support for Cell and Gene Therapy Products
Discover UBC's insights from the Cell & Gene Meeting on the Mesa, the unique challenges patients face, and the importance of tailored support services to ensure successful treatment journeys
A person in white gloves loads blood sample tubes with yellow caps and barcodes into a laboratory machine for analysis.
Blog
October 23, 2024 7 min read

The impact of CKD: Why better, accessible treatments and diagnostics are crucial
Supporting National Kidney Week 2024
A young man at home on a call with his patient services case manager
Blog
October 14, 2024 1 min read

Podcast | Boosting Patient Adherence: The Power of Clinical Support Programs
UBC talked to Pharmaceutical Commerce about what artificial intelligence capabilities could do to impact patient access in 2024 and beyond.
Four business professionals in suits, two women and two men, are shaking hands and smiling in a modern office setting.
Blog
October 14, 2024 5 min read

The Importance of Good Collaboration between Different Vendors to Ensure Compliance with Global and Local Regulations
In the realm of pharmaceuticals, regulatory compliance is paramount to ensure patient safety. With the complex environment of safety reporting, several vendors may be involved at global and local levels for performing submission activities to health authorities, ethics committees and investigators. Director of UBC Global Case Processing, Myrto Ioannidi and UBC Team Manager, Esther Aparicio review […]
Two clinical researchers brainstorming in a modern office
Blog
October 1, 2024 4 min read

DCTs: Beyond Hype and To a Hybrid Future
Clinical trials provide a limited view of patient experience but this can be expanded through tokenization to link pre- and post-trial data.
A network of blue human figures connected by dashed lines, with one red figure prominently in the center, symbolizing a central connection.
Blog
September 16, 2024 5 min read

The Importance of Choosing the Right Pharmacovigilance Partner and Safety Physician
For most pharmaceutical companies, hiring a PV team will help alleviate some of the work of the existing internal team.
1 2 3 4 5 6 … 18

Press Inquires
UBC logo white

Thank You for Connecting with UBC

Lorem ipsum dolor sit amet consectetur. Mi proin enim ipsum nascetur. Venenatis odio scelerisque non netus ac et pellentesque.

What You Can Expect Next

Lorem ipsum dolor sit amet consectetur. Cras aliquam erat eget magna sollicitudin.

  • Leverage automation to move fast
  • Always give customers a human to chat to
  • Automate customer support and close leads faster
Return to Homepage
Connect with Us on LinkedIn
UBC logo white

Get Ready to Change Your Business

Lorem ipsum dolor sit amet consectetur. Mi proin enim ipsum nascetur. Venenatis odio scelerisque non netus ac et pellentesque.

Service Request

Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.