October 3, 2019
3 min read
Are You Ready For Sentinel? | New RWE Safety Initiative
With continued investment in the RWE space, find out how to meet the needs of regulators, payers, and prescribers.
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Featured Updates
Blog
July 17, 2025
5 min read
Enhancing patient engagement with technology and digital solutions
Patient engagement plays a central role in medication adherence, persistence, and retention. Explore how digital tools, including EHRs, electronic healthcare technology, and digital assistants, can contribute meaningfully to patient engagement.
Blog
July 9, 2025
6 min read
What Place for Humans in a PV World Integrating AI?
Artificial intelligence is transforming pharmacovigilance—but human expertise remains essential. As AI systems evolve to support drug safety monitoring, ensuring human oversight is key to managing risk, improving outcomes, and maintaining trust. At UBC, we’re blending AI innovation with deep PV knowledge, empowering our teams through AI awareness training and shaping a safer future for patients. Discover how AI and humans can work together to advance pharmacovigilance.
Blog
June 11, 2025
4 min read
Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy
UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Posts by Date
Blog
Blog
September 3, 2019
3 min read
Immunogenicity: Meeting the Safety Reporting Requirements
Discover why it is imperative to assess the potential of therapeutic proteins throughout the product lifecycle.
Videos
July 17, 2019
1 min read
DIA 2019: Watch the Wrap-up of UBC’s Participation
See more of the developments UBC's evidence development and safety & risk management teams discussed.
Blog
June 4, 2019
3 min read
UBC’s Patient & Physician Services Creative Services Department Recognized for Excellence in Advertising and Marketing
UBC was pleased to receive numerous Healthcare Marketing Report’s 36th Annual Healthcare Advertising Awards for their exemplary work.
Videos
April 5, 2019
1 min read
Dr. Annette Stemhagen Speaks to Pregnancy Exposure Registries
Learn about PERs and why partnering with an experienced team is so vital.
Videos
April 4, 2019
1 min read
UBC Presents Observational & Investigational Studies
Watch Chief Scientific Officer Dr. Annette Stemhagen discuss in this video.
Videos
April 3, 2019
1 min read
Natalie O’Donnell, Head of Safety & Risk Management, Presents a REMS Overview
Learn more about mandatory Risk Evaluation and Mitigation Strategies programs.
Blog
March 14, 2019
3 min read
5 Areas in Adverse Event Reporting to Consider
Discover where to look for outside of traditional AE reporting.
Blog
March 7, 2019
5 min read
NIH Rare Disease Day: Collaboration with a Focus
Read the latest in the rare disease space from Rare Disease Day 2019.
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