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Interview
January 15, 2026 8 min read

Interview with Josh Hardman of Psychedelic Alpha
UBC talked with Josh Hardman, founder of Psychedelic Alpha, to discuss the evolving landscape of psychedelic drug development—from shifting regulatory expectations to the role of psychotherapy and the impact of stigma on patient access. Hardman shares a clear-eyed perspective on where the field stands today, the scientific rigor needed to advance it, and what he’s watching most closely as the industry moves toward potential first approvals.
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Blog
January 12, 2026 7 min read

Navigating 2026: Patient service themes, challenges, and solutions
As we look ahead to 2026, patient access and support services face growing complexity—from affordability challenges and evolving care models to the rise of specialty therapies. This blog explores the key trends shaping the healthcare landscape and offers strategic solutions, including AI-powered innovation, digital transformation, and partnerships that drive better outcomes. Discover how UBC is leading the way with patient-first strategies to simplify the patient and product journey.
Dana Edwards
Vice President, Patient Access & Strategic Engagement
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Blog
December 16, 2025 18 min read

Navigating the AI Landscape: Choosing the Right Model for Your PV Needs
AI is no longer just a buzzword—it’s a practical tool shaping how we work every day. Learn how UBC leverages AI models to streamline tasks, enhance decision-making, and maintain compliance.

Posts by Date

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Blog
July 7, 2022 4 min read

Balanced, Comprehensive Patient Support: Hub & SP East Takeaways
Key themes from this event included advances in technology and optimizing services for more complex therapies that are coming to the market.
2022 Healthiverse Heroes Award logo on a blue background with line art.
Blog
June 27, 2022 2 min read

UBC Recognized for Healthcare Technology Partner Award Again
UBC was recognized for the second year in a row by Dr First in their Healthiverse Heroes awards.
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Articles
June 10, 2022 1 min read

Why Integrated Registries are Critical for Rare Disease
Learn more in this article from UBC's Evidence Development team in International Clinical Trials Magazine.
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Blog
June 7, 2022 7 min read

Keeping Pace with Patient Services Trends in 2022
Meet the needs of an evolving biopharmaceutical marketplace, accelerated uptake in tech, and new partnerships driving new solutions.
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Blog
May 20, 2022 6 min read

Clinical Trials Day 2022 – Planning for Diversity
Learn the practical applications of the FDA's new guidance on Diversity Plans in clinical trials.
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Blog
May 3, 2022 5 min read

Patient Onboarding – Don’t Lose Them Before They’ve Started
Learn about the key areas to focus on during the initiation of a new therapy to avoid patient drop-off and diminished outcomes.
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Blog
March 31, 2022 6 min read

Specialty Medications, Specialty Challenges: Models to Optimize Outcomes
Learn more about the considerations for service models and providers.
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Blog
March 25, 2022 6 min read

Drug Safety Summit Recap: REMS, a Collaborative Effort
Learn more about the key takeaways from this industry event.
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Blog
February 14, 2022 5 min read

Using Call Center Metrics to Optimize the Patient Experience
To ensure your patients and caregivers don’t experience issues, learn which call center metrics lead most directly to patient satisfaction.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.