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Blog
July 17, 2025 5 min read

Enhancing patient engagement with technology and digital solutions 
Patient engagement plays a central role in medication adherence, persistence, and retention. Explore how digital tools, including EHRs, electronic healthcare technology, and digital assistants, can contribute meaningfully to patient engagement.
Dana Edwards
Vice President, Patient Access & Strategic Engagement
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Blog
July 9, 2025 6 min read

What Place for Humans in a PV World Integrating AI?
Artificial intelligence is transforming pharmacovigilance—but human expertise remains essential. As AI systems evolve to support drug safety monitoring, ensuring human oversight is key to managing risk, improving outcomes, and maintaining trust. At UBC, we’re blending AI innovation with deep PV knowledge, empowering our teams through AI awareness training and shaping a safer future for patients. Discover how AI and humans can work together to advance pharmacovigilance.
Christopher Henry
Safety Scientist, Global Safety Writing
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Blog
June 11, 2025 4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy
UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Samuel Igweokpala
Associate Epidemiologist at UBC

Posts by Date

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Articles
October 21, 2020 2 min read

The Value of Patient Support Programs During COVID-19
UBC and other industry experts spoke with PharmExcec.com about the impact a patient support program can have on patients and prescribers during a pandemic.
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Articles
October 8, 2020 13 min read

Strategies for Virtual and Decentralized Study Designs
UBC"s evidence development experts discuss how the COVID-19 global health crisis is impacting the future of virtual and decentralized studies.
Syringe sticking in vaccine vial amongst a blue background.
Articles
October 6, 2020 2 min read

UBC Cited in Publication for Smallpox Vaccine Safety Surveillance Study
"Learn more about this prospective study including the enrollment of 20,136 subjects who were active-duty military personnel.
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Blog
September 4, 2020 10 min read

The Top 5 Questions to Ask When Developing a REMS
A REMS should be considered when risk mitigation efforts are required beyond product labeling and routine pharmacovigilance.
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Blog
August 5, 2020 3 min read

Patient Enrollment Engagement in Indications With Flare-Ups
Recent studies cite that 80% of trials are delayed due to patient recruitment challenges, with up to 20% of enrolled sites never enrolling a single patient.
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Blog
July 29, 2020 3 min read

How PV Technology is Enabling Advancements in the Assessment of Patient Safety
Learn how new tools and approaches may significantly streamline and simplify workflows.
Woman holding a bottle of medicine, looking at the label as she types on a laptop.
Blog
June 22, 2020 3 min read

5 Reasons Why You Need a Pharmacovigilance Partner
Dive into the list curated by UBC's safety and risk management experts.
Annette Stemhagen, DrPH, FISPE Headshot
Blog
June 19, 2020 3 min read

Dr. Annette Stemhagen – DIA 2020 Inspire Award Winner
UBC’s Dr. Annette Stemhagen received well-deserved recognition at the 2020 DIA Global Annual Meeting.
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Blog
June 5, 2020 2 min read

Racial Injustice Will Not Be Tolerated
Amid the current health crisis, we are now facing the pain and heartache of the senseless killing of George Floyd.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.