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UBC Recognized for Healthcare Technology Partner Award Again

UBC was recognized for the second year in a row by Dr First in their Healthiverse Heroes awards.

UBC recently received an Honorable Mention for DrFirst’s 2022 Healthiverse Heroes Awards. UBC was recognized for our innovative technology integration when enrolling patients into support services. This solution was directly tied to positive patient behavior in adhering to their medication.

By combining our virtual assistant with Dr First, UBC was able to reach every new prescription to begin the enrollment process. Key messages were then sent by the virtual assistant to opted-in patients at critical junctures in order to educate, motivate, and ensure adherence.

UBC’s Vice President of Global Products & Innovation Ron Lacy said “UBC is thrilled to be recognized by Dr First two years in a row. Our design and implementation of technology are always informed by putting Patients First – from clinical trials, to safety and risk management, and patient access services.”

UBC is thrilled to be recognized by Dr First for our technology solutions in the healthcare space two years in a row. We are always striving to innovate and better reach and serve patients in ways that will best benefit them. To discuss our consultative, Patients First approach to clinical, safety, and commercial services, click here. To learn about UBC’s Healthiverse Hero award from 2021.

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.