UBC Resource Library

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How to Start Your Real-World Evidence Journey

Figure out how to maximize product value with early, integrated RWE planning.

Optimizing Evidence Generation in Rare Disease Studies with Patient-Centric Strategies

RWD and RWE are emerging as strategic tools in rare disease study design to address research challenges with real-world solutions.

Quick Study Launch Success for Complex Rescued Trial

Find out how efficient, modernized trial design has benefitted a Phase III oncology trial.

Modern Approaches and Considerations for Designing Real-World Studies

Keep up to date with strategic planning best practices and patient-centric, modern study design.

Real-World Evidence is Front-and-Center in Alzheimer’s Disease

Recent regulatory & payer decisions generated excitement in Alzheimer's disease research, but necessitate understanding & planning for post-marketing research.

Navigating the Complexity of Gene Therapy

Learn how UBC reduced patient access hurdles with a tailored case management approach for a lifesaving SMA treatment.

Decentralized Research Playbook

Find out how to best integrate decentralized research techniques into your research programs with UBC's complimentary DCT Playbook.

Affordability Optimization Checklist

Guide your internal conversations with this complimentary checklist to balance patient access & adherence with your gross-to-net.

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.