Innovative approaches are fueling a new era of real-world study design. Keep up to date with strategic planning best practices and patient-centric, modern study design with our comprehensive white paper. Modern Approaches and Considerations for Designing Real-World Studies.
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UBC’s Executive Director of RWE Judy Lytle provides industry-leading expertise on modernized RWE study designs, strategies, and analysis plans in this whitepaper. Download using the form to the right.
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President & Chief Executive Officer
Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.
With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.