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How To Optimize Your Affordability Program

Wednesday, February 1, 2023

It can be challenging to balance a successful affordability program that enables patients to fulfill needed prescriptions while keeping total benefit spend in check. As Payers and PBMs design benefit plans that increase patients’ out-of-pocket costs, the ability to drive patient outcomes without overextending your affordability benefit spend is even more important.

UBC’s Affordability experts put together this complimentary checklist for you to ensure your patient access and adherence are maximized while reducing benefit costs. This complimentary resource can guide your internal conversations on affordability program strategy to optimize patient and brand benefits.

Download the Complimentary Checklist Below


Marketshare Movers, a UBC Company, combines deep expertise with innovative technology, underpinned by data-driven insights, to deliver customized, brand-specific solutions. Our evidence-driven approach has enabled more than 200 brands across the pharmaceutical and biotech industry to implement, refine, and optimize their affordability programs to maximize results.

Connect with us here to discuss how MSM can help you design or improve your affordability program.