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Global Evidence Generation Checklist

  • 1 min read

Planning an integrated evidence generation strategy early in your product development life cycle helps maximize your value proposition and strengthen the position of your product for approval and marketing.

UBC’s Global Evidence Generation Checklist helps you identify the key points to meet the needs of patients, providers, regulators, and payers. Kickstart internal conversations by downloading the checklist using the form to the right.

 

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.