UBC Insights

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Featured Updates

Blog
8 min read

Longitudinal Real-World Data: How to Gain Deeper Insights Into Your Clinical Studies

Linking longitudinal real-world data (RWD) to clinical study data offers deeper insights for drug developers. Contextualize study outcomes, extend data collection after the study ends, close the efficacy-effectiveness gap, and identify post-market patterns.

Posts by Date

Blog
6 min read

Clinical Trials Day 2022 – Planning for Diversity

Learn the practical applications of the FDA's new guidance on Diversity Plans in clinical trials.
Blog
5 min read

Patient Onboarding – Don’t Lose Them Before They’ve Started

Learn about the key areas to focus on during the initiation of a new therapy to avoid patient drop-off and diminished outcomes.
Blog
6 min read

Specialty Medications, Specialty Challenges: Models to Optimize Outcomes

Learn more about the considerations for service models and providers.
Blog
6 min read

Drug Safety Summit Recap: REMS, a Collaborative Effort

Learn more about the key takeaways from this industry event.
Blog
4 min read

Patient Engagement & Study Design Innovation: Takeaways from SCOPE 2022

The ongoing movement towards innovating the approach to patient participation is driving researchers.
Blog
5 min read

Using Call Center Metrics to Optimize the Patient Experience

To ensure your patients and caregivers don’t experience issues, learn which call center metrics lead most directly to patient satisfaction.
Blog
3 min read

Post-Approval Readiness: Takeaways from Meeting on the Mesa 2021

Read about the important dynamics involved in bringing cell and gene therapies to patients.
Blog
6 min read

The Art of Successful Gene Therapy Launches

Navigating the evolving and complex healthcare data, policy, and regulatory requirements presents new challenges to patients' access to treatment.
Blog
6 min read

Breaking Down Patient Barriers to Therapy Through Mobile Messaging & Virtual Assistants

Learn how healthcare virtual assistants are coming along and where the future could point towards.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.