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Blog
February 26, 2026 16 min read

Redefining PV Skillsets in an AI-Driven World: Training the Next Generation of Safety Scientists
As AI becomes embedded across pharmacovigilance, the skills required of safety scientists are rapidly evolving. This article examines the shifting balance between human expertise and AI-enabled tools, outlining the competencies, training pathways, and cultural changes needed to prepare tomorrow’s hybrid PV workforce.
Christopher Henry
Safety Scientist, Global Safety Writing
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Interview
February 24, 2026 2 min read

Integrated Evidence Delivery: The Strategic Role of HEOR in Modern CROs – A Conversation with Aaron Berger and Dr. Mir Sohail Fazeli
HEOR is taking on a broader role within modern CROs. In this podcast conversation hosted by HealthEconomics.com, UBC's Aaron Berger and Dr. Mir Sohail Fazeli discuss how integrated evidence delivery, strong methodology, and real‑world context are shaping the next generation of evidence strategies.
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Blog
February 23, 2026 25 min read

Old Medicine, New Frameworks: the Often Overlooked Mind-Body Connection with Therapeutic Psychedelics
The history of depression treatment reflects a centuries-old tension between mind and body—and how we conceptualize the condition has always shaped how we treat it. Today, with up to 30% of patients classified as treatment-resistant, psychedelic-assisted therapies are attracting serious scientific and regulatory attention. But emerging evidence suggests that the therapeutic context surrounding these treatments—relationships, setting, and social environment—may matter as much as the compounds themselves.
Barbara Potrata
Manager Clinical Outcome Assessment

Posts by Date

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Blog
July 20, 2023 4 min read

Bringing the Clinical Study to the Patient
UBC & THREAD are bringing central site models to life for more diverse, inclusive, powerful observational research.
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Blog
July 18, 2023 5 min read

Maximizing the Potential of Hub Programs: Key Factors for Success and Future Trends
Read about strategies for hub success and anticipate upcoming trends to drive better patient outcomes through patient services.
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Blog
June 21, 2023 5 min read

How Well Is Your Copay Program Performing?
Find out if you are missing valuable insights from your affordability program data from UBC's Executive Director of Analytics Lori.
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Blog
June 2, 2023 8 min read

Key Technology Considerations for Patient Services
Director, Software Development & Engineering Michael Calahan discusses the key technology considerations for patient services providers.
Elderly female patient holds her phone and uses the QR camera to scan a document's QR code.
Blog
April 20, 2023 3 min read

Patient Services: Technology Forward, But Patients First
What does it look like to prioritize individual patient needs while blending the best technology into patient services?
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Blog
April 18, 2023 4 min read

When to Start Thinking About Risk Management and How to Prepare for a REMS
Learn about the importance of preparation and contingency planning for risk management and REMS.
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Articles
April 14, 2023 2 min read

Evaluating Existing Safety Surveillance Regulations for Drug Development
UBC's pharmacovigilance experts compare current safety regulations in Advances in Therapy.
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Articles
April 11, 2023 25 min read

External Controls in Research: The “What, Why and How”
Experts across various domains come together to discuss and highlight various key aspects of using external control arms.
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Blog
March 30, 2023 6 min read

Maximize Gross-to-Net While Optimizing Your Patient Service Strategy
Patient service programs can often overextend themselves relative to a brand's revenue. Read how to avoid this in three key areas.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.