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Blog
October 30, 2025 6 min read

Drug Repurposing in Rare Diseases: The Impact of Natural History Studies
Drug repurposing is transforming the landscape of rare disease treatment by leveraging existing medications for new uses. With significantly lower development costs and faster timelines, this approach is gaining traction—especially when supported by natural history studies that provide deep insights into disease progression and real-world treatment patterns.
Samuel Igweokpala
Associate Epidemiologist
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Blog
October 23, 2025 6 min read

EMA Issues Guidance on Risk Minimisation Measures for Medicinal Products with Embryo-Foetal Risks
The EMA’s August 2025 guidance on embryo-foetal risk minimisation marks a pivotal step in harmonizing safety protocols across the EU. This blog breaks down the new Addendum I to GVP Module XVI, clarifying what constitutes a Pregnancy Prevention Programme and how risk minimisation tools can be effectively implemented without compromising patient access to essential treatments.
Dr. Janine Collins
Vice President, Medical, Scientific & Real-World Research
rescue studies in clinical trials
Blog
October 20, 2025 9 min read

To Rescue or Not to Rescue Your Study: How to Spot Trigger Points in Strategic Partnerships
Instability is woven into our industry’s DNA. We operate daily in a high-stakes, high-risk environment where financial pressures, regulatory changes, and patient lives hang in the balance. The CRO selection process reflects this tension, few other sectors require competitors to both challenge and collaborate with one another, often for the same client. Our ecosystem is […]

Posts by Date

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Blog
December 14, 2022 4 min read

The Irreplaceable Benefits of Video Calls with Hub Patients
Incorporating video calls into patient support services can greatly benefit both the patient and the nurse providing the education service.
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Blog
November 15, 2022 3 min read

Supporting Patients and Families Through Case Management
Read why implementing a case management system can greatly reduce patient drop-off, particularly for unique or complex therapies.
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Articles
October 25, 2022 2 min read

EHR Data & the Importance of Case Definitions in Disease Surveillance
Read the UBC staff publication in the International Journal of Medical Informatics on this topic.
Friendly, at-home nurse presenting a tablet to her elderly patient who looks at a prescription bottle
Blog
October 20, 2022 3 min read

The Critical Nature of In-Home Nursing in 2022
In-home nursing services meet patient expectations and lay the foundation for long-term adherence and ideal outcomes.
Doctor's stethoscope resting on a report from collected data in a clinical trial.
Blog
October 18, 2022 3 min read

Advance Your Pharmacovigilance Services, Step by Step
Step-wise improvements using artificial intelligence and machine learning can greatly benefit the capabilities of your pharmacovigilance services.
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Blog
September 26, 2022 4 min read

Efficient Technological Advancements for Your REMS Program
Learn how QR code usage, pharmacy API, and in-workflow solutions can unlock efficiencies for your REMS programs.
Close up of a doctor's hands compassionately placed over a patient's hands during a tough appointment.
Blog
September 20, 2022 4 min read

Patients First: How Advocacy Enables Success
Patient advocacy comes in a variety of forms but is incredibly meaningful in helping patients overcome barriers to treatment and achieve better outcomes.
Elderly woman stares out of the window of a high-rise building on a sunny day.
Blog
September 1, 2022 5 min read

Hub Services, The Patient’s Advocate
For newly diagnosed patients, Hub services provide a comprehensive partner and advocate for them throughout starting and adhering to their therapy.
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Blog
July 7, 2022 4 min read

Balanced, Comprehensive Patient Support: Hub & SP East Takeaways
Key themes from this event included advances in technology and optimizing services for more complex therapies that are coming to the market.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.