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Blog
January 27, 2026 17 min read

Smarter than AI: A Commentary on Serendipitous Drug Discovery
One in four drugs traces its origin to serendipity—unexpected discoveries that changed medicine forever. From penicillin to GLP-1s now projected to reach $100 billion by 2030, the most transformative treatments often emerge when researchers pay attention to "off-target" effects. As AI reshapes drug development, human observation and patient-centered design remain our most powerful tools for breakthrough discoveries.
Judy Lytle
Executive Director, Evidence Development Study Solutions
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Interview
January 15, 2026 8 min read

Interview with Josh Hardman of Psychedelic Alpha
UBC talked with Josh Hardman, founder of Psychedelic Alpha, to discuss the evolving landscape of psychedelic drug development—from shifting regulatory expectations to the role of psychotherapy and the impact of stigma on patient access. Hardman shares a clear-eyed perspective on where the field stands today, the scientific rigor needed to advance it, and what he’s watching most closely as the industry moves toward potential first approvals.
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Blog
January 12, 2026 7 min read

Navigating 2026: Patient service themes, challenges, and solutions
As we look ahead to 2026, patient access and support services face growing complexity—from affordability challenges and evolving care models to the rise of specialty therapies. This blog explores the key trends shaping the healthcare landscape and offers strategic solutions, including AI-powered innovation, digital transformation, and partnerships that drive better outcomes. Discover how UBC is leading the way with patient-first strategies to simplify the patient and product journey.
Dana Edwards
Vice President, Patient Access & Strategic Engagement

Posts by Date

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Blog
June 2, 2023 8 min read

Key Technology Considerations for Patient Services
Director, Software Development & Engineering Michael Calahan discusses the key technology considerations for patient services providers.
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Blog
April 20, 2023 3 min read

Patient Services: Technology Forward, But Patients First
What does it look like to prioritize individual patient needs while blending the best technology into patient services?
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Blog
April 18, 2023 4 min read

When to Start Thinking About Risk Management and How to Prepare for a REMS
Learn about the importance of preparation and contingency planning for risk management and REMS.
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Articles
April 14, 2023 2 min read

Evaluating Existing Safety Surveillance Regulations for Drug Development
UBC's pharmacovigilance experts compare current safety regulations in Advances in Therapy.
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Articles
April 11, 2023 25 min read

External Controls in Research: The “What, Why and How”
Experts across various domains come together to discuss and highlight various key aspects of using external control arms.
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Blog
March 30, 2023 6 min read

Maximize Gross-to-Net While Optimizing Your Patient Service Strategy
Patient service programs can often overextend themselves relative to a brand's revenue. Read how to avoid this in three key areas.
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Blog
March 21, 2023 4 min read

Driving Patient Services that Place the Patient at the Center
Are you taking the time to put patients at the center of your support services? And what does that look like?
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Blog
March 14, 2023 8 min read

Moving Safety Activities Forward – Fierce Pharma Drug Safety Summit 2023
Learn about the key themes in REMS and pharmacovigilance that were discussed at this industry conference.
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Blog
March 2, 2023 5 min read

Regulatory Update: Selective Safety Data Collection in Clinical Research
Read how the latest guidance from the FDA could change what safety data you need to collect.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.