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Featured Updates

Blog
December 4, 2024 7 min read

Driving Program Awareness through Stakeholder Collaboration
This article explores strategies to enhance Patient Service Programs (PSPs) awareness through digital engagement and provider collaboration.
Blog
November 11, 2024 4 min read

Standardization and the Evolving REMS Landscape
Learn about the FDA's new guidance, the challenges of standardization, and how UBC is driving innovation in REMS implementation using modern APIs from UBC's VP of Data Intelligence and Program Analytics, Jim Shamp.
Blog
November 1, 2024 4 min read

The Evolution of Patient Support for Cell and Gene Therapy Products
Discover UBC's insights from the Cell & Gene Meeting on the Mesa, the unique challenges patients face, and the importance of tailored support services to ensure successful treatment journeys

Posts by Date

Blog
February 14, 2022 5 min read

Using Call Center Metrics to Optimize the Patient Experience
To ensure your patients and caregivers don’t experience issues, learn which call center metrics lead most directly to patient satisfaction.
Blog
November 8, 2021 3 min read

Post-Approval Readiness: Takeaways from Meeting on the Mesa 2021
Read about the important dynamics involved in bringing cell and gene therapies to patients.
Blog
October 20, 2021 6 min read

The Art of Successful Gene Therapy Launches
Navigating the evolving and complex healthcare data, policy, and regulatory requirements presents new challenges to patients' access to treatment.
Blog
September 7, 2021 6 min read

Breaking Down Patient Barriers to Therapy Through Mobile Messaging & Virtual Assistants
Learn how healthcare virtual assistants are coming along and where the future could point towards.
Blog
August 24, 2021 4 min read

AI in Pharmacovigilance: Streamlining for the Future
Read more on the guidelines the WHO released on AI in healthcare and how that affects using AI in PV.
Articles
August 12, 2021 1 min read

The Impact of Real World Data (RWD)
Read the latest article with International Clinical Trials magazine about real-world data and the future of evidence generation in drug development.
Blog
July 30, 2021 5 min read

Effective Patient Engagement & Adherence: Do’s and Dont’s
UBC’s Director of Commercial Strategy and Client Engagement Kelly Elio, RN, discusses how effective patient engagement drives patient adherence.
Articles
July 1, 2021 2 min read

UBC’s Research Named Best Paper In Track for PharmaSug 2021
The paper “Standardizing Laboratory Data from Diverse Real-World Data was honored at the annual conference.
Articles
June 22, 2021 2 min read

UBC’s Innovative Patient Recruitment Campaign Wins Award
UBC recently won an award from DrFirst for an innovative patient recruitment solution within a Phase III clinical trial for major depressive disorder.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.