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Maximizing the Potential of Hub Programs: Key Factors for Success and Future Trends

Read about strategies for hub success and anticipate upcoming trends to drive better patient outcomes through patient services.

Patient Service Programs (Hubs) are crucial in the ever-evolving healthcare ecosystem. Not only do they help patients access necessary therapies, but they also bridge the gap in health equity. To achieve the best possible outcomes, it’s essential to understand what factors contribute to success and anticipate upcoming trends.

The Importance of People – Expertise and Empathy: The success of a hub program depends on the expertise and compassion of the people involved. Top-tier hub personnel possess extensive knowledge of reimbursement processes, insurance intricacies, and patient advocacy. The ability to demonstrate empathy and understanding toward patients is what makes the best stand out. By understanding the diverse needs of patients, hub personnel can provide personalized and compassionate services, leading to better patient engagement and therapy adherence.

Efficient Processes – Workflow and Adaptability: Efficient and adaptable processes are the foundation of a successful hub program. Streamlining workflows – from benefits verification to pharmacy triage – can significantly improve speed to therapy. The ability to adapt to changing patient needs, manufacturer requests, regulatory changes, and emerging healthcare trends is also vital. Simplifying healthcare provider interactions and ensuring seamless coordination among all stakeholders are key factors that contribute to a smooth and effective patient access experience.

Leveraging Technology – Innovations for Success: Integrating technology is crucial in unlocking the full potential of a hub. Tools such as electronic benefits verification (eBV), mobile messaging, and virtual assistants, can greatly enhance hub operations when deployed correctly. By automating routine tasks, facilitating seamless communication, and providing data-driven insights, technology can enhance operational efficiency and, ultimately, improve patient outcomes. Predictive analytics and payer intelligence can also empower decision-making, improve the ability to anticipate challenges, and deliver tailored services that meet individual patient needs.

Future Trends – Embracing Change: Several trends are set to shape the landscape of hub programs in the future.

  1.  Advancements in Artificial Intelligence: The integration of AI-driven technologies can revolutionize routine tasks, enhance efficiency, and free up human resources for more complex endeavors. Benefits verification, prior authorization, and identification of eligible patients for financial assistance are a few areas that can benefit from AI-powered automation.
  2. Expanded Scope of Support: Beyond facilitating therapy access, hubs are poised to offer broader support services, including nutritional counseling, psychosocial support, and other resources aimed at addressing the holistic needs of patients. Additionally, hub programs will likely emphasize comprehensive educational initiatives that empower patients to understand their treatment plans and actively participate in their healthcare journey.
  3. Strong Collaborations: Successful hub program implementation requires robust partnerships across the healthcare ecosystem, building strong alliances with payers, providers, pharmacies, and other stakeholders to ensure the seamless delivery of integrated patient support.

Patient Service Programs play a crucial role in improving patient access to therapies and addressing health inequities. By prioritizing critical success factors and staying attuned to emerging trends, these programs can unlock their full potential and drive positive transformations in the lives of patients. Embracing the power of expertise, efficient processes, and strategic technology integration will pave the way for an empowered future where healthcare access and equity become cornerstones of quality care.

UBC operates on the leading edge of patient services as a patient-focused, technology-driven company. We are committed to finding the right support system for your unique patient population and therapy. Get in touch with our team here.

About the Author

Christine Simon is an Associate Director of Patient Access Services at UBC. With a decade of experience in the pharmaceutical support services industry, Christine is committed to improving patient access to essential therapies. At UBC, her focus is on reimbursement strategies and patient support initiatives, providing clients with valuable insights to enhance their patient service strategies.

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Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.