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Blog
October 8, 2025 5 min read

Rethinking Decentralization in Direct-to-Patient Studies: A Conversation with Aaron Berger
Explore how UBC is leading the transformation of clinical research through decentralized, direct-to-patient study designs. In this interview, Aaron Berger shares insights on improving patient access, data quality, and trial efficiency through UBC’s Evidence Development Solutions.
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Blog
September 30, 2025 6 min read

Beyond Enrollment Woes: Why Sponsors Seek Rescue in Tumultuous Times
Rescue studies are a challenge, and often enrollment is a top reason for switching. But mismatched partnerships go beyond enrollment.
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Blog
September 26, 2025 7 min read

Regulatory Submissions with Real-World Evidence: Highlights from the Joint Duke Margolis Institute and FDA Public Meeting
As Real World Evidence (RWE) continues to shape regulatory decision-making, the FDA and Duke Margolis Institute convened a public meeting to share successes, challenges, and lessons learned in RWE submissions. With over 4,000 attendees, the event spotlighted case studies, data feasibility, and the evolving role of RWE in labeling, post-marketing commitments, and registrational trials. Learn how sponsors are partnering with regulators to modernize study design and advance global RWE standards.
Judy Lytle
Executive Director, Evidence Development Study Solutions

Posts by Date

Female pharmacist typing on a computer in the pharmacy
Blog
December 1, 2023 8 min read

A Focus on Pharmacies to Optimize Your Copay Program
With recent changes for pharmacists and pharmacies, it is beneficial for patient access to invest in relationships with these partners.
Senior businessman speaking to data being presented on TV monitor behind him
Blog
November 14, 2023 7 min read

Harness the Power of Data to Enhance Your Patient Support Program
There are numerous insights to unlock within your patient services program data - but do you know where and how to look?
Older professional looks at a clear board with sticky notes and reviews their contents.
November 14, 2023 4 min read

Best Practices in REMS & the Importance of Stakeholder Feedback
Find out why optimal REMS program design includes taking in and incorporating feedback from all involved stakeholders.
Young female customer speaks with a male pharmacist about a prescription that she is filling at the drug store.
October 23, 2023 3 min read

How Affordability Programs Can Change Lives
Read how to help patients overcome financial hurdles to therapeutic access.
Diagram concept showing all of the elements that make up post-marketing requirements for therapeutics
Blog
October 13, 2023 5 min read

Compliance with Post-Marketing Requirements is Critical to the Success of Your Therapeutic 
Read about the implications of the July 2023 guidance from the FDA.
Friendly nurse examining her elderly patient.
September 21, 2023 5 min read

Site-of-Care Nursing: Benefiting Patient Lives
Site-of-care nursing can play an essential role for patients in developing trust in their therapy and establishing long-term adherence.
Business team huddles around a table and has a discussion in a meeting.
Blog
August 31, 2023 4 min read

Considerations for Tech Enhancements to Your Hub
Learn the optimal approach for considering technology enhancements to your existing patient services program.
Close up of man reviewing a print out of evidence data and chart analytics intently
Blog
August 7, 2023 11 min read

The Role of Real-World Evidence in the Adoption of Biosimilars
As the US biosimilar market expands rapidly, discover why real-world evidence can unlock your market access.
Business meeting with man presenting results on a metrics dashboard to his colleagues sitting at a boardroom table and listening.
Blog
July 20, 2023 4 min read

Bringing the Clinical Study to the Patient
UBC & THREAD are bringing central site models to life for more diverse, inclusive, powerful observational research.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.