UBC Insights

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UBC's Expert Voices

Featured Updates

Blog
8 min read

Longitudinal Real-World Data: How to Gain Deeper Insights Into Your Clinical Studies

Linking longitudinal real-world data (RWD) to clinical study data offers deeper insights for drug developers. Contextualize study outcomes, extend data collection after the study ends, close the efficacy-effectiveness gap, and identify post-market patterns.

Posts by Date

Blog
4 min read

Bringing the Clinical Study to the Patient

UBC & THREAD are bringing central site models to life for more diverse, inclusive, powerful observational research.
Blog
5 min read

Maximizing the Potential of Hub Programs: Key Factors for Success and Future Trends

Read about strategies for hub success and anticipate upcoming trends to drive better patient outcomes through patient services.
Blog
5 min read

How Well Is Your Copay Program Performing?

Find out if you are missing valuable insights from your affordability program data from UBC's Executive Director of Analytics Lori.
Blog
8 min read

Key Technology Considerations for Patient Services

Director, Software Development & Engineering Michael Calahan discusses the key technology considerations for patient services providers.
Blog
3 min read

Patient Services: Technology Forward, But Patients First

What does it look like to prioritize individual patient needs while blending the best technology into patient services?
Blog
4 min read

When to Start Thinking About Risk Management and How to Prepare for a REMS

Learn about the importance of preparation and contingency planning for risk management and REMS.
Articles
2 min read

Evaluating Existing Safety Surveillance Regulations for Drug Development

UBC's pharmacovigilance experts compare current safety regulations in Advances in Therapy.
Articles
25 min read

External Controls in Research: The “What, Why and How”

Experts across various domains come together to discuss and highlight various key aspects of using external control arms.
Blog
4 min read

The Future of REMS Technology at the REMS Industry Consortium

The first annual RIC meeting was highlighted by technology changes and innovations to streamline REMS for HCPs and patients.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.