UBC Insights

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Blog
4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy

UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Samuel Igweokpala
Associate Epidemiologist at UBC

Posts by Date

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Blog
11 min read

The Role of Real-World Evidence in the Adoption of Biosimilars

As the US biosimilar market expands rapidly, discover why real-world evidence can unlock your market access.
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Blog
4 min read

Bringing the Clinical Study to the Patient

UBC & THREAD are bringing central site models to life for more diverse, inclusive, powerful observational research.
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Blog
5 min read

Maximizing the Potential of Hub Programs: Key Factors for Success and Future Trends

Read about strategies for hub success and anticipate upcoming trends to drive better patient outcomes through patient services.
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Blog
5 min read

How Well Is Your Copay Program Performing?

Find out if you are missing valuable insights from your affordability program data from UBC's Executive Director of Analytics Lori.
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Blog
8 min read

Key Technology Considerations for Patient Services

Director, Software Development & Engineering Michael Calahan discusses the key technology considerations for patient services providers.
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Blog
3 min read

Patient Services: Technology Forward, But Patients First

What does it look like to prioritize individual patient needs while blending the best technology into patient services?
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Blog
4 min read

When to Start Thinking About Risk Management and How to Prepare for a REMS

Learn about the importance of preparation and contingency planning for risk management and REMS.
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Articles
2 min read

Evaluating Existing Safety Surveillance Regulations for Drug Development

UBC's pharmacovigilance experts compare current safety regulations in Advances in Therapy.
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Articles
25 min read

External Controls in Research: The “What, Why and How”

Experts across various domains come together to discuss and highlight various key aspects of using external control arms.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.