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Blog
July 17, 2025 5 min read

Enhancing patient engagement with technology and digital solutions 
Patient engagement plays a central role in medication adherence, persistence, and retention. Explore how digital tools, including EHRs, electronic healthcare technology, and digital assistants, can contribute meaningfully to patient engagement.
Dana Edwards
Vice President, Patient Access & Strategic Engagement
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Blog
July 9, 2025 6 min read

What Place for Humans in a PV World Integrating AI?
Artificial intelligence is transforming pharmacovigilance—but human expertise remains essential. As AI systems evolve to support drug safety monitoring, ensuring human oversight is key to managing risk, improving outcomes, and maintaining trust. At UBC, we’re blending AI innovation with deep PV knowledge, empowering our teams through AI awareness training and shaping a safer future for patients. Discover how AI and humans can work together to advance pharmacovigilance.
Christopher Henry
Safety Scientist, Global Safety Writing
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Blog
June 11, 2025 4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy
UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Samuel Igweokpala
Associate Epidemiologist at UBC

Posts by Date

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September 21, 2023 5 min read

Site-of-Care Nursing: Benefiting Patient Lives
Site-of-care nursing can play an essential role for patients in developing trust in their therapy and establishing long-term adherence.
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Blog
August 31, 2023 4 min read

Considerations for Tech Enhancements to Your Hub
Learn the optimal approach for considering technology enhancements to your existing patient services program.
Close up of man reviewing a print out of evidence data and chart analytics intently
Blog
August 7, 2023 11 min read

The Role of Real-World Evidence in the Adoption of Biosimilars
As the US biosimilar market expands rapidly, discover why real-world evidence can unlock your market access.
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Blog
July 20, 2023 4 min read

Bringing the Clinical Study to the Patient
UBC & THREAD are bringing central site models to life for more diverse, inclusive, powerful observational research.
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Blog
July 18, 2023 5 min read

Maximizing the Potential of Hub Programs: Key Factors for Success and Future Trends
Read about strategies for hub success and anticipate upcoming trends to drive better patient outcomes through patient services.
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Blog
June 21, 2023 5 min read

How Well Is Your Copay Program Performing?
Find out if you are missing valuable insights from your affordability program data from UBC's Executive Director of Analytics Lori.
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Blog
June 2, 2023 8 min read

Key Technology Considerations for Patient Services
Director, Software Development & Engineering Michael Calahan discusses the key technology considerations for patient services providers.
Elderly female patient holds her phone and uses the QR camera to scan a document's QR code.
Blog
April 20, 2023 3 min read

Patient Services: Technology Forward, But Patients First
What does it look like to prioritize individual patient needs while blending the best technology into patient services?
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Blog
April 18, 2023 4 min read

When to Start Thinking About Risk Management and How to Prepare for a REMS
Learn about the importance of preparation and contingency planning for risk management and REMS.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.