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Blog
July 17, 2025 5 min read

Enhancing patient engagement with technology and digital solutions 
Patient engagement plays a central role in medication adherence, persistence, and retention. Explore how digital tools, including EHRs, electronic healthcare technology, and digital assistants, can contribute meaningfully to patient engagement.
Dana Edwards
Vice President, Patient Access & Strategic Engagement
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Blog
July 9, 2025 6 min read

What Place for Humans in a PV World Integrating AI?
Artificial intelligence is transforming pharmacovigilance—but human expertise remains essential. As AI systems evolve to support drug safety monitoring, ensuring human oversight is key to managing risk, improving outcomes, and maintaining trust. At UBC, we’re blending AI innovation with deep PV knowledge, empowering our teams through AI awareness training and shaping a safer future for patients. Discover how AI and humans can work together to advance pharmacovigilance.
Christopher Henry
Safety Scientist, Global Safety Writing
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Blog
June 11, 2025 4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy
UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Samuel Igweokpala
Associate Epidemiologist at UBC

Posts by Date

Two business people reading a regulatory document
Blog
February 5, 2024 3 min read

FDA Finalizes Guidance On Registries’ Contributions to Regulatory Submissions
Read into the implications of the latest guidance from the FDA on registries usefulness for various purposes and how to best build one.
Young analyst uses AI to generate patient services data.
Blog
January 22, 2024 6 min read

How to Introduce AI-Powered Analytics to Patient Services
Utilizing AI-powered analytics for your patient services data can help unlock benefits that ultimately improve patient outcomes.
Businesswoman holding computer standing in front of a very large screen discussing the charts shown with businessman
Blog
December 8, 2023 7 min read

Real-World Evidence Opportunities for Emerging Biotech
The use of real-world evidence has greatly expanded in recent years but is still underutilized by emerging biotechs.
Man on computer completing a virtual survey
Blog
December 1, 2023 4 min read

KAB Surveys: Establishing a Threshold of Demonstrated Understanding
Learn more about how to utilize Knowledge, Attitude, and Behavior Surveys to evaluate stakeholders in your REMS program.
Female pharmacist typing on a computer in the pharmacy
Blog
December 1, 2023 8 min read

A Focus on Pharmacies to Optimize Your Copay Program
With recent changes for pharmacists and pharmacies, it is beneficial for patient access to invest in relationships with these partners.
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Blog
November 14, 2023 7 min read

Harness the Power of Data to Enhance Your Patient Support Program
There are numerous insights to unlock within your patient services program data - but do you know where and how to look?
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November 14, 2023 4 min read

Best Practices in REMS & the Importance of Stakeholder Feedback
Find out why optimal REMS program design includes taking in and incorporating feedback from all involved stakeholders.
Young female customer speaks with a male pharmacist about a prescription that she is filling at the drug store.
October 23, 2023 3 min read

How Affordability Programs Can Change Lives
Read how to help patients overcome financial hurdles to therapeutic access.
Diagram concept showing all of the elements that make up post-marketing requirements for therapeutics
Blog
October 13, 2023 5 min read

Compliance with Post-Marketing Requirements is Critical to the Success of Your Therapeutic 
Read about the implications of the July 2023 guidance from the FDA.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.