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Blog
February 26, 2026 16 min read

Redefining PV Skillsets in an AI-Driven World: Training the Next Generation of Safety Scientists
As AI becomes embedded across pharmacovigilance, the skills required of safety scientists are rapidly evolving. This article examines the shifting balance between human expertise and AI-enabled tools, outlining the competencies, training pathways, and cultural changes needed to prepare tomorrow’s hybrid PV workforce.
Christopher Henry
Safety Scientist, Global Safety Writing
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Interview
February 24, 2026 2 min read

Integrated Evidence Delivery: The Strategic Role of HEOR in Modern CROs – A Conversation with Aaron Berger and Dr. Mir Sohail Fazeli
HEOR is taking on a broader role within modern CROs. In this podcast conversation hosted by HealthEconomics.com, UBC's Aaron Berger and Dr. Mir Sohail Fazeli discuss how integrated evidence delivery, strong methodology, and real‑world context are shaping the next generation of evidence strategies.
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Blog
February 23, 2026 25 min read

Old Medicine, New Frameworks: the Often Overlooked Mind-Body Connection with Therapeutic Psychedelics
The history of depression treatment reflects a centuries-old tension between mind and body—and how we conceptualize the condition has always shaped how we treat it. Today, with up to 30% of patients classified as treatment-resistant, psychedelic-assisted therapies are attracting serious scientific and regulatory attention. But emerging evidence suggests that the therapeutic context surrounding these treatments—relationships, setting, and social environment—may matter as much as the compounds themselves.
Barbara Potrata
Manager Clinical Outcome Assessment

Posts by Date

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Blog
October 14, 2024 1 min read

Podcast | Boosting Patient Adherence: The Power of Clinical Support Programs
UBC talked to Pharmaceutical Commerce about what artificial intelligence capabilities could do to impact patient access in 2024 and beyond.
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Blog
October 14, 2024 5 min read

The Importance of Good Collaboration between Different Vendors to Ensure Compliance with Global and Local Regulations
In the realm of pharmaceuticals, regulatory compliance is paramount to ensure patient safety. With the complex environment of safety reporting, several vendors may be involved at global and local levels for performing submission activities to health authorities, ethics committees and investigators. Director of UBC Global Case Processing, Myrto Ioannidi and UBC Team Manager, Esther Aparicio review […]
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Blog
October 1, 2024 4 min read

DCTs: Beyond Hype and To a Hybrid Future
Clinical trials provide a limited view of patient experience but this can be expanded through tokenization to link pre- and post-trial data.
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Blog
September 16, 2024 5 min read

The Importance of Choosing the Right Pharmacovigilance Partner and Safety Physician
For most pharmaceutical companies, hiring a PV team will help alleviate some of the work of the existing internal team.
Middle-aged female therapists sits with a patient on the couch and comforts him, putting him at ease.
Blog
August 29, 2024 6 min read

Putting the ‘Patient’ Back in Patient Services
Putting the patient back in patient services means we do more, go deeper, and customize offerings.
Middle-aged man reviews a document with his client at a table while two other colleagues take notes.
Blog
August 26, 2024 6 min read

EMA/HMA Revised Guidance on Risk Minimization Measures
UBC is the leading provider of evidence development solutions with expertise in uniting evidence and access.
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Blog
August 16, 2024 4 min read

The Importance of Patient Choice
Providing the patient with choice throughout their journey empowers them to take an active role in therapy initiation and persistence.
Woman negotiating with FDA
Blog
August 5, 2024 6 min read

Navigating Launch Readiness with FDA Negotiations
REMS readiness is a key component for certain drugs launch plans - are you on top of approval timelines and milestones and IT build needs?
Diverse Team Of Data Scientists Analyzing Information.
Blog
July 29, 2024 5 min read

ICH/FDA Draft Guidance on RWD Safety Studies Highlight Their Increased Importance
Understand the latest international opinion on the plan, design, and analysis of pharmacoepidemiological safety studies using RWD.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.