UBC Insights

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Blog
4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy

UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Samuel Igweokpala
Associate Epidemiologist at UBC

Posts by Date

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Blog
7 min read

Real-World Evidence Opportunities for Emerging Biotech

The use of real-world evidence has greatly expanded in recent years but is still underutilized by emerging biotechs.
Man on computer completing a virtual survey
Blog
4 min read

KAB Surveys: Establishing a Threshold of Demonstrated Understanding

Learn more about how to utilize Knowledge, Attitude, and Behavior Surveys to evaluate stakeholders in your REMS program.
Female pharmacist typing on a computer in the pharmacy
Blog
8 min read

A Focus on Pharmacies to Optimize Your Copay Program

With recent changes for pharmacists and pharmacies, it is beneficial for patient access to invest in relationships with these partners.
Senior businessman speaking to data being presented on TV monitor behind him
Blog
7 min read

Harness the Power of Data to Enhance Your Patient Support Program

There are numerous insights to unlock within your patient services program data - but do you know where and how to look?
Older professional looks at a clear board with sticky notes and reviews their contents.
4 min read

Best Practices in REMS & the Importance of Stakeholder Feedback

Find out why optimal REMS program design includes taking in and incorporating feedback from all involved stakeholders.
Young female customer speaks with a male pharmacist about a prescription that she is filling at the drug store.
3 min read

How Affordability Programs Can Change Lives

Read how to help patients overcome financial hurdles to therapeutic access.
Diagram concept showing all of the elements that make up post-marketing requirements for therapeutics
Blog
5 min read

Compliance with Post-Marketing Requirements is Critical to the Success of Your Therapeutic 

Read about the implications of the July 2023 guidance from the FDA.
Friendly nurse examining her elderly patient.
5 min read

Site-of-Care Nursing: Benefiting Patient Lives

Site-of-care nursing can play an essential role for patients in developing trust in their therapy and establishing long-term adherence.
Business team huddles around a table and has a discussion in a meeting.
Blog
4 min read

Considerations for Tech Enhancements to Your Hub

Learn the optimal approach for considering technology enhancements to your existing patient services program.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.