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Blog
June 11, 2025 4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy
UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Samuel Igweokpala
Associate Epidemiologist at UBC
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Blog
April 28, 2025 8 min read

Longitudinal Real-World Data: How to Gain Deeper Insights Into Your Clinical Studies
Linking longitudinal real-world data (RWD) to clinical study data offers deeper insights for drug developers. Contextualize study outcomes, extend data collection after the study ends, close the efficacy-effectiveness gap, and identify post-market patterns.
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Blog
April 15, 2025 7 min read

Evolving PV Landscape: Artificial Intelligence and Advanced Gene Therapy
UBC Pharmacovigilance experts, Dobrochna Dolicka, Christopher Henry, Alix Garcia and Irene Navarro presented at DIA Europe 2025 on how AI can be used to streamline pharmacovigilance activities and how harmonization of guidelines can be enhanced in order to define a specific framework for gene therapy.

Posts by Date

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Blog
July 29, 2024 5 min read

ICH/FDA Draft Guidance on RWD Safety Studies Highlight Their Increased Importance
Understand the latest international opinion on the plan, design, and analysis of pharmacoepidemiological safety studies using RWD.
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Blog
July 22, 2024 9 min read

Enhance Your Pharmacovigilance and Regulatory Compliance with Expert PV System Transition Management and Seamless Migration
Whether your transition includes a vendor change, acquisition, or portfolio expansion, UBC makes it easy to transition your system.
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Blog
June 24, 2024 4 min read

RWD Enrichment Studies: Linking Pre- and Post-Trial Data Utilizing Tokenization
Clinical trials provide a limited view of patient experience but this can be expanded through tokenization to link pre- and post-trial data.
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Blog
June 7, 2024 5 min read

Pharmacovigilance Tableau Data Analytics Platform: All-in-One Dashboard System for PV Metrics and KPIs
The UBC PV Tableau Data Analytics Platform provides an all-in-one dashboard system for safety Key Performance Indicators (KPIs) analysis and compliance oversight.
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Blog
May 30, 2024 1 min read

Data Liquidity for Clinical Trials: Patient Autonomy and the Rise of AI
UBC and Seqster talked with Chilmark Research about the power of patient-mediated electronic medical record release.
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Blog
May 28, 2024 5 min read

Pharmacovigilance Case Automation Platform: Cost-Efficient Solution to Manage Increased Case Volume
UBC’s PV case automation platform is purpose-built with a focus on customizing our technology for your specific product and program needs.
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Blog
May 13, 2024 6 min read

UBC Perspectives from Asembia’s AXS24 Summit
Patient services are undergoing rapid changes based on regulatory requirements and evolving patient and prescriber expectations.
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Blog
April 29, 2024 5 min read

The Use of AI/ChatGPT in the Preparation of Aggregate Safety Reports & Signal Management Activities
At UBC, we share a vision where AI and safety writing come together to forge a safer path.
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Blog
April 19, 2024 3 min read

Experience the Difference with UBC’s REMS Professionals
At UBC, we are committed to our continued partnership with our customers and to providing exceptional work on behalf of our patients
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.