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Podcast: Considerations for How AI Will Impact Your Brand’s Patient Services

Hear where AI will be impacting patient access services going forward.
UBC talked to Pharmaceutical Commerce about what artificial intelligence capabilities could do to impact patient access in 2024 and beyond.

AI is here – are you ready?

UBC’s VP, Product & Innovation Ron Lacy sat down with Pharmaceutical Commerce recently to discuss how AI can fundamentally improve patient access. Find out how AI can benefit patients, prescribers, and brands with the full podcast below.

About UBC’s Patient Access Solutions

UBC’s patient access solutions are designed to create the optimal patient experience, guiding them through access hurdles and facilitating long-term adherence to medication. With a personalized approach enabled by technology, we eliminate barriers and accelerate speed to therapy. Get in touch with us here.

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.