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Blog
February 26, 2026 16 min read

Redefining PV Skillsets in an AI-Driven World: Training the Next Generation of Safety Scientists
As AI becomes embedded across pharmacovigilance, the skills required of safety scientists are rapidly evolving. This article examines the shifting balance between human expertise and AI-enabled tools, outlining the competencies, training pathways, and cultural changes needed to prepare tomorrow’s hybrid PV workforce.
Christopher Henry
Safety Scientist, Global Safety Writing
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Interview
February 24, 2026 2 min read

Integrated Evidence Delivery: The Strategic Role of HEOR in Modern CROs – A Conversation with Aaron Berger and Dr. Mir Sohail Fazeli
HEOR is taking on a broader role within modern CROs. In this podcast conversation hosted by HealthEconomics.com, UBC's Aaron Berger and Dr. Mir Sohail Fazeli discuss how integrated evidence delivery, strong methodology, and real‑world context are shaping the next generation of evidence strategies.
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Blog
February 23, 2026 25 min read

Old Medicine, New Frameworks: the Often Overlooked Mind-Body Connection with Therapeutic Psychedelics
The history of depression treatment reflects a centuries-old tension between mind and body—and how we conceptualize the condition has always shaped how we treat it. Today, with up to 30% of patients classified as treatment-resistant, psychedelic-assisted therapies are attracting serious scientific and regulatory attention. But emerging evidence suggests that the therapeutic context surrounding these treatments—relationships, setting, and social environment—may matter as much as the compounds themselves.
Barbara Potrata
Manager Clinical Outcome Assessment

Posts by Date

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Blog
September 4, 2020 10 min read

The Top 5 Questions to Ask When Developing a REMS
A REMS should be considered when risk mitigation efforts are required beyond product labeling and routine pharmacovigilance.
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Blog
August 5, 2020 3 min read

Patient Enrollment Engagement in Indications With Flare-Ups
Recent studies cite that 80% of trials are delayed due to patient recruitment challenges, with up to 20% of enrolled sites never enrolling a single patient.
Woman reviewing information on tablet shown as the information is superimposed on the photo.
Blog
July 29, 2020 3 min read

How PV Technology is Enabling Advancements in the Assessment of Patient Safety
Learn how new tools and approaches may significantly streamline and simplify workflows.
Woman holding a bottle of medicine, looking at the label as she types on a laptop.
Blog
June 22, 2020 3 min read

5 Reasons Why You Need a Pharmacovigilance Partner
Dive into the list curated by UBC's safety and risk management experts.
Annette Stemhagen, DrPH, FISPE Headshot
Blog
June 19, 2020 3 min read

Dr. Annette Stemhagen – DIA 2020 Inspire Award Winner
UBC’s Dr. Annette Stemhagen received well-deserved recognition at the 2020 DIA Global Annual Meeting.
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Blog
June 5, 2020 2 min read

Racial Injustice Will Not Be Tolerated
Amid the current health crisis, we are now facing the pain and heartache of the senseless killing of George Floyd.
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Blog
June 4, 2020 3 min read

The Essential Role of Real World Evidence Combating COVID-19
Are you prepared for potential accelerated approval requirements?
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Blog
May 7, 2020 3 min read

Patient & Physician Services Recognized Again for Excellence in Healthcare Advertising and Marketing
Once again, UBC’s Patient & Physician Services (PPS) Creative Services Department has been recognized for excellence in advertising and marketing for their standout work.
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Articles
April 16, 2020 2 min read

Best Practices for Conducting On-Site Visits
For visits that must continue to occur at the site, we have developed a thorough set of best practices.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.