Enriching clinical studies with longitudinal real-world data

Linking RWD to clinical trial data 

Connecting longitudinal real-world data (RWD) with clinical trial data can be a powerful method of contextualizing and enriching clinical trial results. Real-world evidence (RWE) gained from such data provides a deeper understanding of the patient’s diagnostic and treatment journey beyond the limited context of temporally bounded, site-based research, amplifying the power and precision of clinical studies. However, much RWD is unstructured and exists in fragmented data formats and sources, making it difficult to gather data and ensure that it is appropriate to the needs of a clinical study.

This case study explores how UBC partnered with the sponsor of a complex clinical trial to collect a rich, longitudinal real-world patient healthcare dataset spanning three years pre- and post-trial, using a robust data interoperability and evidence generation strategy. Read the case study to explore:

  • An overview of the randomized clinical trial involved in the case study
  • Insights that can be gained from linking longitudinal RWD to clinical study data
  • Operationalization of patient tokenization to enable data linkage
  • Effective data governance and privacy compliance.

Collaborative clinical evidence development

UBC’s evidence development services work with you to support your therapeutic program with reliable real-world evidence, driving deeper insights and meaningful outcomes. We look forward to learning how we can tailor an evidence generation plan to support your program’s goals. Learn more about Evidence Development Services or get in touch with us.

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.