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Blog
16 min read

Redefining PV Skillsets in an AI-Driven World: Training the Next Generation of Safety Scientists

As AI becomes embedded across pharmacovigilance, the skills required of safety scientists are rapidly evolving. This article examines the shifting balance between human expertise and AI-enabled tools, outlining the competencies, training pathways, and cultural changes needed to prepare tomorrow’s hybrid PV workforce.
Christopher Henry
Safety Scientist, Global Safety Writing

Posts by Date

Man on computer completing a virtual survey
Blog
4 min read

KAB Surveys: Establishing a Threshold of Demonstrated Understanding

Learn more about how to utilize Knowledge, Attitude, and Behavior Surveys to evaluate stakeholders in your REMS program.
Female pharmacist typing on a computer in the pharmacy
Blog
8 min read

A Focus on Pharmacies to Optimize Your Copay Program

With recent changes for pharmacists and pharmacies, it is beneficial for patient access to invest in relationships with these partners.
Senior businessman speaking to data being presented on TV monitor behind him
Blog
7 min read

Harness the Power of Data to Enhance Your Patient Support Program

There are numerous insights to unlock within your patient services program data - but do you know where and how to look?
Older professional looks at a clear board with sticky notes and reviews their contents.
4 min read

Best Practices in REMS & the Importance of Stakeholder Feedback

Find out why optimal REMS program design includes taking in and incorporating feedback from all involved stakeholders.
Young female customer speaks with a male pharmacist about a prescription that she is filling at the drug store.
3 min read

How Affordability Programs Can Change Lives

Read how to help patients overcome financial hurdles to therapeutic access.
Diagram concept showing all of the elements that make up post-marketing requirements for therapeutics
Blog
5 min read

Compliance with Post-Marketing Requirements is Critical to the Success of Your Therapeutic 

Read about the implications of the July 2023 guidance from the FDA.
Friendly nurse examining her elderly patient.
5 min read

Site-of-Care Nursing: Benefiting Patient Lives

Site-of-care nursing can play an essential role for patients in developing trust in their therapy and establishing long-term adherence.
Business team huddles around a table and has a discussion in a meeting.
Blog
4 min read

Considerations for Tech Enhancements to Your Hub

Learn the optimal approach for considering technology enhancements to your existing patient services program.
Close up of man reviewing a print out of evidence data and chart analytics intently
Blog
11 min read

The Role of Real-World Evidence in the Adoption of Biosimilars

As the US biosimilar market expands rapidly, discover why real-world evidence can unlock your market access.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.