UBC Insights

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UBC's Expert Voices

Featured Updates

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Blog
4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy

UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Samuel Igweokpala
Associate Epidemiologist at UBC

Posts by Date

Friendly, at-home nurse presenting a tablet to her elderly patient who looks at a prescription bottle
Blog
3 min read

The Critical Nature of In-Home Nursing in 2022

In-home nursing services meet patient expectations and lay the foundation for long-term adherence and ideal outcomes.
Doctor's stethoscope resting on a report from collected data in a clinical trial.
Blog
3 min read

Advance Your Pharmacovigilance Services, Step by Step

Step-wise improvements using artificial intelligence and machine learning can greatly benefit the capabilities of your pharmacovigilance services.
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Blog
4 min read

Efficient Technological Advancements for Your REMS Program

Learn how QR code usage, pharmacy API, and in-workflow solutions can unlock efficiencies for your REMS programs.
Close up of a doctor's hands compassionately placed over a patient's hands during a tough appointment.
Blog
4 min read

Patients First: How Advocacy Enables Success

Patient advocacy comes in a variety of forms but is incredibly meaningful in helping patients overcome barriers to treatment and achieve better outcomes.
Elderly woman stares out of the window of a high-rise building on a sunny day.
Blog
5 min read

Hub Services, The Patient’s Advocate

For newly diagnosed patients, Hub services provide a comprehensive partner and advocate for them throughout starting and adhering to their therapy.
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Blog
4 min read

Balanced, Comprehensive Patient Support: Hub & SP East Takeaways

Key themes from this event included advances in technology and optimizing services for more complex therapies that are coming to the market.
2022 Healthiverse Heroes Award logo on a blue background with line art.
Blog
2 min read

UBC Recognized for Healthcare Technology Partner Award Again

UBC was recognized for the second year in a row by Dr First in their Healthiverse Heroes awards.
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Articles
1 min read

Why Integrated Registries are Critical for Rare Disease

Learn more in this article from UBC's Evidence Development team in International Clinical Trials Magazine.
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Blog
7 min read

Keeping Pace with Patient Services Trends in 2022

Meet the needs of an evolving biopharmaceutical marketplace, accelerated uptake in tech, and new partnerships driving new solutions.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.