UBC Insights

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Blog
5 min read

Rethinking Decentralization in Direct-to-Patient Studies: A Conversation with Aaron Berger

Explore how UBC is leading the transformation of clinical research through decentralized, direct-to-patient study designs. In this interview, Aaron Berger shares insights on improving patient access, data quality, and trial efficiency through UBC’s Evidence Development Solutions.

Posts by Date

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Blog
8 min read

Moving Safety Activities Forward – Fierce Pharma Drug Safety Summit 2023

Learn about the key themes in REMS and pharmacovigilance that were discussed at this industry conference.
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Blog
5 min read

Regulatory Update: Selective Safety Data Collection in Clinical Research

Read how the latest guidance from the FDA could change what safety data you need to collect.
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Blog
5 min read

Make Your Copay Program a Brand Rock Star with Actionable Insights

See how data drives optimized affordability program design & execution to maximize the effect for your brand.
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Blog
4 min read

SCOPE 2023 – Bringing Focus onto the Patient

This year's SCOPE Summit focused on the hybridization of research facilitating better evidence generation through patient-centric study design & execution.
Older woman sits with her laptop and coffee and has a video call with her friendly doctor.
Blog
4 min read

The Irreplaceable Benefits of Video Calls with Hub Patients

Incorporating video calls into patient support services can greatly benefit both the patient and the nurse providing the education service.
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Blog
3 min read

Supporting Patients and Families Through Case Management

Read why implementing a case management system can greatly reduce patient drop-off, particularly for unique or complex therapies.
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Articles
2 min read

EHR Data & the Importance of Case Definitions in Disease Surveillance

Read the UBC staff publication in the International Journal of Medical Informatics on this topic.
Friendly, at-home nurse presenting a tablet to her elderly patient who looks at a prescription bottle
Blog
3 min read

The Critical Nature of In-Home Nursing in 2022

In-home nursing services meet patient expectations and lay the foundation for long-term adherence and ideal outcomes.
Doctor's stethoscope resting on a report from collected data in a clinical trial.
Blog
3 min read

Advance Your Pharmacovigilance Services, Step by Step

Step-wise improvements using artificial intelligence and machine learning can greatly benefit the capabilities of your pharmacovigilance services.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.