UBC Insights

Insights from
UBC's Expert Voices

Featured Updates

Blog
7 min read

Driving Program Awareness through Stakeholder Collaboration

This article explores strategies to enhance Patient Service Programs (PSPs) awareness through digital engagement and provider collaboration.

Posts by Date

Blog
6 min read

EMA/HMA Revised Guidance on Risk Minimization Measures

UBC is the leading provider of evidence development solutions with expertise in uniting evidence and access.
Blog
4 min read

The Importance of Patient Choice

Providing the patient with choice throughout their journey empowers them to take an active role in therapy initiation and persistence.
Blog
6 min read

Navigating Launch Readiness with FDA Negotiations

REMS readiness is a key component for certain drugs launch plans - are you on top of approval timelines and milestones and IT build needs?
Blog
5 min read

ICH/FDA Draft Guidance on RWD Safety Studies Highlight Their Increased Importance

Understand the latest international opinion on the plan, design, and analysis of pharmacoepidemiological safety studies using RWD.
Blog
9 min read

Enhance Your Pharmacovigilance and Regulatory Compliance with Expert PV System Transition Management and Seamless Migration

Whether your transition includes a vendor change, acquisition, or portfolio expansion, UBC makes it easy to transition your system.
Blog
4 min read

RWD Enrichment Studies: Linking Pre- and Post-Trial Data Utilizing Tokenization

Clinical trials provide a limited view of patient experience but this can be expanded through tokenization to link pre- and post-trial data.
Blog
5 min read

Pharmacovigilance Tableau Data Analytics Platform: All-in-One Dashboard System for PV Metrics and KPIs

The UBC PV Tableau Data Analytics Platform provides an all-in-one dashboard system for safety Key Performance Indicators (KPIs) analysis and compliance oversight.
Blog
1 min read

Data Liquidity for Clinical Trials: Patient Autonomy and the Rise of AI

UBC and Seqster talked with Chilmark Research about the power of patient-mediated electronic medical record release.
Blog
5 min read

Pharmacovigilance Case Automation Platform: Cost-Efficient Solution to Manage Increased Case Volume

UBC’s PV case automation platform is purpose-built with a focus on customizing our technology for your specific product and program needs.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.