UBC Insights

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UBC's Expert Voices

Featured Updates

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Blog
4 min read

Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy

UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Samuel Igweokpala
Associate Epidemiologist at UBC

Posts by Date

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Blog
7 min read

The impact of CKD: Why better, accessible treatments and diagnostics are crucial

Supporting National Kidney Week 2024
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Blog
1 min read

Podcast | Boosting Patient Adherence: The Power of Clinical Support Programs

UBC talked to Pharmaceutical Commerce about what artificial intelligence capabilities could do to impact patient access in 2024 and beyond.
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Blog
5 min read

The Importance of Good Collaboration between Different Vendors to Ensure Compliance with Global and Local Regulations

In the realm of pharmaceuticals, regulatory compliance is paramount to ensure patient safety. With the complex environment of safety reporting, several vendors may be involved at global and local levels for performing submission activities to health authorities, ethics committees and investigators. Director of UBC Global Case Processing, Myrto Ioannidi and UBC Team Manager, Esther Aparicio review […]
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Blog
4 min read

DCTs: Beyond Hype and To a Hybrid Future

Clinical trials provide a limited view of patient experience but this can be expanded through tokenization to link pre- and post-trial data.
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Blog
5 min read

The Importance of Choosing the Right Pharmacovigilance Partner and Safety Physician

For most pharmaceutical companies, hiring a PV team will help alleviate some of the work of the existing internal team.
Middle-aged female therapists sits with a patient on the couch and comforts him, putting him at ease.
Blog
6 min read

Putting the ‘Patient’ Back in Patient Services

Putting the patient back in patient services means we do more, go deeper, and customize offerings.
Middle-aged man reviews a document with his client at a table while two other colleagues take notes.
Blog
6 min read

EMA/HMA Revised Guidance on Risk Minimization Measures

UBC is the leading provider of evidence development solutions with expertise in uniting evidence and access.
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Blog
4 min read

The Importance of Patient Choice

Providing the patient with choice throughout their journey empowers them to take an active role in therapy initiation and persistence.
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Blog
6 min read

Navigating Launch Readiness with FDA Negotiations

REMS readiness is a key component for certain drugs launch plans - are you on top of approval timelines and milestones and IT build needs?
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.