October 2, 2018
1 min read
How to Measure Success in Patient Support
Read the full roundtable with PM360 that UBC contributed to.
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Featured Updates
Blog
July 17, 2025
5 min read
Enhancing patient engagement with technology and digital solutions
Patient engagement plays a central role in medication adherence, persistence, and retention. Explore how digital tools, including EHRs, electronic healthcare technology, and digital assistants, can contribute meaningfully to patient engagement.
Blog
July 9, 2025
6 min read
What Place for Humans in a PV World Integrating AI?
Artificial intelligence is transforming pharmacovigilance—but human expertise remains essential. As AI systems evolve to support drug safety monitoring, ensuring human oversight is key to managing risk, improving outcomes, and maintaining trust. At UBC, we’re blending AI innovation with deep PV knowledge, empowering our teams through AI awareness training and shaping a safer future for patients. Discover how AI and humans can work together to advance pharmacovigilance.
Blog
June 11, 2025
4 min read
Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy
UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Posts by Date
Blog
Blog
June 4, 2018
2 min read
OCT East Recap: RWD Trends in Clinical Studies
This prominent clinical trial event discussed the future of real-world evidence and it's importance.
Blog
March 20, 2018
8 min read
NIH Rare Disease Day: Research Brings Hope
Read the full takeaways from the 2018 Rare Disease Day hosted by the NIH.
Blog
March 20, 2018
4 min read
How a Product NDC Change Impacts Your Rare Disease Patients
Find out more on the potential impact a product NDC change may have on your patient population.
Blog
October 24, 2017
3 min read
Pathways to Improved Patient and Prescriber Experiences
See the results, lessons, and future for UBC's proprietary patient access technology suite.
Blog
October 13, 2017
2 min read
UBC in the News: Thought Leaders You Should Know
Catch up on the latest articles featuring UBC from this fall.
Blog
September 20, 2017
4 min read
Utilizing Clinical Trial Nursing Services to Improve Retention & Facilitate Data Collection in a Rare Disease Trial: A Case Study
Read how this service helped enrolled patients complete study requirements without dropoff.
Blog
August 1, 2017
3 min read
PharmaVoice 100 Honors Dr. Annette Stemhagen
Learn more about this award for one of UBC's key leaders.
Blog
June 15, 2017
3 min read
Ten Reasons to Plan Early and Conduct Post-Marketing Research
Read about the solutions for continued surveillance of product safety and for demonstrating value and effectiveness based on real-world evidence.
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