Trade & Channel Strategies 2026
UBC works with manufacturers navigating these same channel pressures, helping patient access programs stay effective as distribution models, reimbursement structures, and pharmacy networks continue to shift.
- Patient access program design: Affordability and access support built to work across evolving pharmacy and distribution models.
- Hub services: Benefit verification, prior authorization, and enrollment support that keeps pace with channel complexity.
- Adherence support: Programs that keep patients on therapy as they move through increasingly fragmented distribution paths.
- Reimbursement strategy: Support navigating payer and PBM dynamics as they shift under IRA and other policy changes.
Connect with UBC at Trade & Channel Strategies to talk through your patient access and channel strategy.
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Other Events
Operationalise: Early Access Programmes Summit Europe 2026
ASH Annual Meeting 2026
Copay and Patient Services Congress 2026
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Bekki Bracken Brown
President & Chief Executive Officer
Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.
With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.