How to Start Your Real-World Evidence Journey
Real-world evidence has been part of evidence generation activities for a long time. The last few years have seen an explosion in regulatory guidance, interoperability, and other changes in the healthcare ecosystem that have rapidly advanced the scope and pace of real-world data and real-world evidence activities.
But where and when do you start planning your real-world evidence generation strategy? And what informs it?
UBC’s Executive Director of RWE Study Solutions Judy Lytle breaks down the stakeholders to consider and what your plan should encompass in this complimentary whitepaper. Utilizing their decades of industry experience, they provide the information you need to plan for efficient and effective cross-functional evidence generation.
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Bekki Bracken Brown
President & Chief Executive Officer
Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.
With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.