SCOPE Summit US
Join Us In Orlando for SCOPE 2024
UBC takes a comprehensive approach to generating powerful real-world evidence of your product’s safety and effectiveness. From integrated evidence generation planning to modernized study designs and late-stage research, we’ve got you covered.
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Presentation
RWD Enrichment Studies: Leveraging Tokenization in the Pre- and Post-Trial Periods to Inform Product Strategy
Monday, February 12th. 4:25pm
Irene Cosmatos, MSc, Senior Director of Epidemiology & Real-World Evidence & Jeff Lowry, Senior Director of Technology Solutions Services
Join UBC on day 1 of the Real-World Evidence track as we discuss real-world data enrichment studies.
Capturing data on the patient’s healthcare journey prior to and following participation in a research study builds a more complete understanding of their healthcare journey and increases the overall evidence yield. This presentation explores the use of tokenization and linkage to secondary healthcare data for generating insights on long-term treatment effectiveness and safety to enrich the learnings from the core study.
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Bekki Bracken Brown
President & Chief Executive Officer
Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.
With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.