Study designs are rapidly transforming. More comprehensive solutions are required to collect critical evidence beyond the walls of the traditional study setting. So how do you plan, prioritize and educate internal partners as you help your company enter the world of decentralized trials? Dive into UBC’s playbook to uncover the key considerations today.
A critical early step in designing a virtual study is assessing the feasibility of incorporating different technologies and strategies. This playbook is a resource to plan, prioritize, and educate yourself as well as internal stakeholders to help your company enter the world of decentralized trials. We cover topics such as:
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President & Chief Executive Officer
Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.
With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.