Modernized Study Design & Execution
Demonstrating safety and value. Driving access to treatments for patients.
Capitalize on forward-leaning technologies to support the value proposition for your treatment.
Modernized study execution leverages advanced technologies, digital capabilities, and real-world evidence platforms and strategy to ensure your program designs — including hybrid and decentralized clinical trials — are not only more effective, but also more efficient. We combine leading data acquisition and interoperability technologies with innovative, modernized study design strategies that will maximize the value of your research spend through efficient endpoint capture as well as evidence development and curation.
Decentralized clinical trials demand a range of deep expertise along the entire spectrum of study designs, from traditional to hybrid and fully virtual.
To unleash the full potential of modernized study designs, you need a partner that unites thought leadership with dynamic research infrastructure, with research development solutions including:
In addition to our implementation of virtual site networks and technology, UBC provides deep experience across the entire range of traditional full-service research capabilities, including late stage research. And, as a founding member of the Decentralized Clinical Trials & Research Association (DTRA), we have our finger on the pulse of the latest advances and possibilities in the industry – while driving some of these advances ourselves.
Realizing the full potential of real-world evidence to enable smarter decisions and drive better patient outcomes requires robust, modernized study design. Our integration of real-world evidence strategy, modern real-world technology, and streamlined data infrastructure expands recruitment, improves the patient experience, and accelerates research.
Interested in learning more about how UBC’s modernized study designs can help you unite evidence and access to inform complex decisions?
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President & Chief Executive Officer
Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.
With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.