Integrated Evidence Generation Strategy
Optimizing Evidence Generation Strategies Across Product Lifecycles
Multi-disciplinary teams developing integrated evidence generation plans to drive market access and adoption, communication strategy, and regulatory compliance.
Develop an Integrated Evidence Road Map
Comprehensive approach to evidence generation that addresses key stakeholder needs in a dynamic market landscape
UBC simplifies the complexities of strategy development by creating an integrated evidence generation road map that will position your product for success.
UBC’s consulting team develops integrated evidence generation strategies that support the entire product lifecycle. Our multi-disciplinary team, comprised of strategists, research scientists, epidemiologists, data scientists, technologists, and HEOR experts, partners with you to design highly customized strategies based on stakeholder requirements and a dynamic landscape. We harness these insights to optimize your evidence generation roadmap to ensure your treatments are reaching the patients who need them.
Integrated Evidence Generation Roadmap
The evidence needed for product success is dependent upon the needs of external stakeholders and internal partners. Understanding the competitive, scientific/clinical, regulatory, and market access landscapes is crucial to identifying knowledge gaps. Once gaps are identified, a strategy can be designed to generate the evidence needed to demonstrate value and satisfy stakeholders across the product lifecycle.


Our Specialties
We excel at realizing the full potential of real-world evidence to enable smarter decisions and drive better patient outcomes requires robust, modernized study design. Our integration of real-world evidence strategy, modern real-world technology, and streamlined data infrastructure expands recruitment, improves the patient experience, and accelerates research.
Our Integrated Evidence Generation Consulting Services
Expert strategic planning
UBC simplifies the complexities of strategy development by creating an evidence generation road map that positions products for success. We recommend and prioritize opportunities and actions that enhance your product’s value, while building real-world evidence strategies that meet the expectations of patients, regulators, and other stakeholders.
External stakeholder needs and landscape assessment
- Competitive landscape analyses
- Regulatory landscape analyses
- Targeted literature reviews
- Payer landscape analyses & perspectives
- Patient, care partner, and provider perspectives



Learn More About UBC's Evidence Development Solutions
Interested in learning more about how UBC’s integrated evidence generation strategy can help you unite evidence and access to inform complex decisions?