The Vital Role of Diversity in Clinical Trials

Improving diversity in your clinical research has the potential to shorten product approval timelines, prevent label changes and market withdrawals, avoid penalties and give you an advantage over competitors.

Download our white paper The Vital Role of Diversity in Clinical Trials for a three-pronged approach to help address clinical trial enrollment and participation gaps by:

  1. Establishing enrollment goals and geolocate patient subpopulations
  2. Using patient-centric strategies to engage diverse and underrepresented patient populations
  3. Incorporating modernized study design elements to connect with patients where they live                 

UBC’s multidisciplinary team of evidence development, epidemiology, clinical strategy and patient services experts provide key insights and considerations for building a comprehensive diversity plan, including how to:

  • Leverage real-world data to identify patient and provider populations
  • Break through diversity participation barriers
  • Incorporate modernized study design elements designed to increase engagement

Make diversity planning a standard component of your clinical trial planning process before the FDA’s Draft Guidance on Diversity Action Plans (DAPs) is finalized.

 Get started by completing the form to access our white paper The Vital Role of Diversity in Clinical Trials.

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.