UBC was selected as the reimbursement hub to support the first approved therapy of its kind for the treatment of sickle cell disease, preventing the sickling of red blood cells and decreasing pain episodes associated with the disease long term. UBC quickly advocated to include patient education and adherence services to the program.
Carefully considering the patient population and indication before design and launch, UBC customized the program to better meet the needs of patients. UBC’s nimble approach to addressing patient barriers led to incredibly high satisfaction scores and strong adherence to therapy for enrolled patients.
Check out the case study to learn how UBC’s purpose-built programs best meet the needs of patients and how a combined reimbursement and patient education hub spurred greater adherence for an underserved patient population receiving a first-in-class therapy.
Download the case study using the form to the right.
UBC’s patient access solutions are tailored to meet the unique needs of your patient population and therapy. To find out more about the benefits of our integrated, innovative approach, click here.
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President & Chief Executive Officer
Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.
With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.