Planning Real-World Studies to Support Cell and Gene Therapy Evidence Generation Needs

Cell & Gene Therapies (CGTs) Offer a Personalized Approach to Medicine for Patients Who Have Previously Had Few or No Options.

As the CGT landscape continues to evolve, sponsors are adopting modern approaches in RWE study design and data analysis to help demonstrate long-term outcomes that enable therapeutic access to as many patients as possible.

Our latest white paper Planning Real-World Studies to Support Cell and Gene Therapy Evidence Generation Needs addresses how RWD and RWE can be used to solve challenges throughout the product lifecycle by:

  • Optimizing patient recruitment through use of RWD and inclusion of decentralized tactic
  • Enhancing study design through appropriate use of RWD to construct direct comparator arms
  • Demonstrating long-term effectiveness and optimal benefit/risk with registries
  • Reducing payer uncertainty by incorporating RWE with clinical data

Hear from UBC’s Executive Director, Real-World Evidence Study Solutions, Judy Lytle, PhD, MBEE, PMP, and Executive Director, Evidence Development Operations, Eileen Moran, on how planning an integrated evidence generation strategy during the pre-marketing phases of development is key in proving product value in the real world.

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.