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Affordability Solutions

More Than a Copay Benefit Solution

Affordability programs play a significant role in ensuring that patients can overcome financial hurdles to accessing therapy. Yet oftentimes manufacturers find that their benefit spend grows out of proportion with the brand.

Affordability program design and execution shouldn’t be a cut-and-paste, set-it-and-forget-it process. Through careful consideration of past data and continuous analysis of real-time data, impactful changes can be made to maintain a healthy gross-to-net while still enabling optimal patient access.

Marketshare Movers, a UBC Company, is focused on using experience and data-driven insights to refine and optimize copay benefit programs across large, mid-size, and emerging pharmaceutical and biotechnology companies.


Brands Worked With


Programs Worked on


Optimized Benefit Spend

Our Solutions

Deep Industry Experience

Marketshare Movers approaches your affordability program design and execution with the most nuanced approach in the industry. This is because our expert teams have a minimum of 10 years of experience, with many passing 20 and 30 years of experience. Our affordability specialist’s expertise spans offer development, implementation, analytics & insights, and policy & legislation.

Meet the Team

Nicole Hebbert

Head of Patient Access Services

Kevin Kane

SVP, Affordability Solutions, Marketshare Movers

Lori Schwartz

Executive Director, Analytics & Insights, Marketshare Movers

Dana Edwards

VP, Patient Access & Strategic Engagement

Darlene Baker

Affordability Solutions Executive

Dawn Erb

Director, Program Management

Get in Touch

Patient Access