Affordability programs play a significant role in ensuring that patients can overcome financial hurdles to accessing therapy. Yet oftentimes manufacturers find that their benefit spend grows out of proportion with the brand.
Affordability program design and execution shouldn’t be a cut-and-paste, set-it-and-forget-it process. Through careful consideration of past data and continuous analysis of real-time data, impactful changes can be made to maintain a healthy gross-to-net while still enabling optimal patient access.
Marketshare Movers, a UBC Company, is focused on using experience and data-driven insights to refine and optimize copay benefit programs across large, mid-size, and emerging pharmaceutical and biotechnology companies.
Your affordability program needs to perform well from launch through each stage of maturity. Our team utilizes historical data and precedents to optimize your offer development and execution. By analyzing the daily claims data that is reported, we will ensure your affordability program is achieving your patient and brand objectives.
You also need to control your benefit spend without damaging that patient access. 95% of your affordability program spend is on benefit spend. So why not scrutinize every dollar spent? Our proven, 6-step process offers immediate patient access with decisions informed by our analytics team. We reduce benefit spend while maintaining ideal adherence. This keeps your patients happy and your brand healthy.
Marketshare Movers approaches your affordability program design and execution with the most nuanced approach in the industry. This is because our expert teams have a minimum of 10 years of experience, with many passing 20 and 30 years of experience. Our affordability specialist’s expertise spans offer development, implementation, analytics & insights, and policy & legislation.
Meet the Team
Serving as UBC’s Senior Vice President & Head of Patient Access Services, Nicole Hebbert is responsible for all Patient Access Services within UBC. Nicole leads the Operational Excellence, Client Satisfaction, Patient Engagement, and Program Delivery teams. Nicole’s responsibilities extend externally to our client relationships where, she is responsible for our consulting initiatives surrounding a specialty product’s market entry, access channel, and supply chain considerations. These considerations include approaches for drug delivery that optimize patient access, consider alternate sites of care, and anticipate payer coverage dynamics of the product, as well as prescriber and patient-centered needs.
With over 30 years leading Specialty Pharmacy and Pharma Services teams, Nicole brings a unique perspective and experience set to solving today’s patient services challenges. Focused on transformative and technology-enabled solutions, her strategic engagement model provides consultative and meaningful solutions to all phases of specialty drug commercialization. Nicole’s ‘high tech’ and ‘high touch’ model of designing, implementing, and operating her programs make her a strong business partner to our clients.
Equally committed to employees and patients, Nicole is responsible for the operational health of all Patient Support Services programs at UBC. Using qualitative and quantitative measures, she believes in the constant evolution of services. As payer, privacy, and regulatory shifts demand early insights and prospective solutions, Nicole and her team untangle the dynamic challenges of access, affordability, and adherence.
Nicole has previously served as Vice President, Pharmacy Operations at Priority Health, where she launched some of the industry’s earliest reimbursement hubs and patient support programs for Aetna Specialty Pharmacy and Walmart Specialty. She subsequently spent 9 years in various operational and strategic roles, with increasing responsibility, supporting Express Scripts integrations of Wellpoint and Medco specialty operations. Nicole joined UBC’s leadership team in 2014.
Head of Patient Access Services
Kevin brings over 30 years of experience within the pharmaceutical industry to his role with UBC. Focused on designing and executing high-quality patient benefit programs, he is committed to ensuring that affordability programs serve patient needs without overextending benefit spend.
Kevin founded Marketshare Movers (MSM) in 2007 to fuse superior co-pay benefit execution with hyper-focused analytics. MSM was acquired by UBC in March of 2022 to create a complementary offering for patients and brands.
SVP, Affordability Solutions, Marketshare Movers
Serving as Executive Director of Analytics, Lori Schwartz has over 35 years of experience in patient longitudinal data analytics and modeling. In her role with UBC, Lori provides our affordability clients with unique and detailed program insights and recommendations that allow them to feel confident in taking the necessary steps to optimize their copay card offers and affordability strategies throughout the product lifecycle.
Prior to joining Marketshare Movers, a UBC Company, Lori was Head of Operations for Surveillance Data, Inc., leading the custom analytics division. While there, Lori used patient longitudinal data to build disease surveillance models tracking the geographic occurrence of respiratory illnesses, influenza, RSV, and allergy.
Executive Director, Analytics & Insights, Marketshare Movers
Dana Edwards is Vice President, Patient Access & Strategic Engagement for UBC. With more than 20 years of experience executing patient service and market access strategy, she helps biopharmaceutical companies design, implement, and optimize best-in-class, competitive, and adaptable access solutions to help patients begin therapy quickly, remain on therapy as appropriate, and ultimately deliver optimal care for patients.
Dana brings deep experience and knowledge about the design, development, and implementation of programs, servicing both patients and providers to support patient access to and coverage for high-cost therapies across therapeutic areas. Her career has been dedicated to facilitating access to life-changing therapies for millions of patients by working among manufacturers, providers, patients, and insurers.
VP, Patient Access & Strategic Engagement
Darlene has over 30 years of experience in operations, information technology, and project management successfully developing and implementing products, systems, and applications. For the past 20 years, Darlene has been exclusively developing and overseeing projects for the pharmaceutical industry including the execution of copay assistance programs, customized data analytics, web-based applications, relationship marketing, promotional tracking and ROI analysis, and compensation reporting level services to sales, marketing, and brand managers. Darlene leads copay assistance operations through the evolution and significant growth of the business in pharmacy adjudication and the development of practice-based buy and bill programs with medical claim adjudication.
She is focused on achieving operational excellence by ensuring business process alignment, leveraging technology, aligning tactical objectives to strategic goals, providing best-in-class customer service, and removing operational obstacles.
Affordability Solutions Executive
Dawn serves as the Director, Program Management within Patient Access Services at UBC. She leads one of our contact centers, supporting affordability and copay solutions, including reimbursement, patient assistance, and patient experience programs. Dawn’s responsibilities also extend to client relations where she supports several direct client programs.
Dawn has extensive operational experience with over 26 years in the pharmaceutical industry. She previously served as the Senior Director, Contact Center Operations at both Knipper Health and Medimedia Health supporting inbound, outbound, and data entry teams. During her career, she managed many inside sales programs – DTP sampling, tele-detailing, and patient access programs, including PAP. Being in the contact center environment, she supported several CRM and telephony implementations.
Director, Program Management