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Patient Enrollment and Retention for the Future

SCOPE 2019 focused on the challenges of patient recruitment and retention for clinical research.
SCOPE 2019 honed in on ongoing patient recruitment and engagement challenges.

The Summit for Clinical Ops Executives (SCOPE) is one of the few conferences that focuses on the challenges of patient enrollment and retention for clinical research. This year’s event, held in Orlando, FL, Feb 18-21, brought together more than 1,800 stakeholders including representatives from pharma, CROs, NIH, and an array of clinical research specialty vendors.

One of the larger themes discussed around patient recruitment was a focus on engagement. With the increasing use of online tools, apps, wearables, and online communities, how can we engage with participants from enrollment to randomization, through a study, and even after a study’s conclusion? Clinical research is no longer viewed as a commodity, but a chance to partner with participants as customers beyond one study.

During the meeting, UBC presented an overview of how patient enrollment and retention is changing through “Virtual Interactions: Effective Patient Recruitment Strategies in the Digital Era.” Most clinical research recruitment these days has some online component and the industry continues to shift more and more resources into digital outreach. Some key areas to think about include:

• Balancing old media and online outreach to reach your target audience
• The regulatory and legal framework needed by sponsors when initiating online activity
• What social media tools are best for your study, and how to reach the audience you need
• How online interactions can support outreach in rare disease studies
• Understanding that when recruitment ends, online interactions can play a vital role in retention and patient engagement
• How post-trial communities like UBC’s WeLink can engage study participants and build a community that supports future research

UBC is a leader in patient enrollment and retention for the biopharmaceutical industry. Our comprehensive approach to patient recruitment through strategy, design, web development, site support, transportation, home nursing, outreach, and retention sets us apart as the ideal partner for any size company needing support at any stage.

To learn more about our solutions, please contact us to start discussing your needs and find out how UBC can help you do more for your patients.

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.