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How to Measure Success in Patient Support

UBC’s Ron Lacy, Vice President, Product and Service Development took part in an interview on Patient Support Programs alongside ten other industry experts.
Read the full roundtable with PM360 that UBC contributed to.

UBC’s Ron Lacy, Vice President, Product and Service Development took part in a Think Tank interview on Patient Support Programs alongside ten other industry experts. Here he discusses how you measure a successful PSP. He points out that it is a multifaceted process, with the fundamental key being efficiency in getting patients to start and stay on therapy. He notes that measuring success should be evaluated through both static and dynamic criteria.

To read the entire article, please visit https://www.pm360online.com/patient-support-programs-providing-help-beyo….

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.