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Blog
7 min read

Access USA 2026: Key Takeaways on AI, Affordability, and Patient Support

Two phrases defined this year's Access USA conference: "calm the chaos" and "can't eliminate the human touch." As AI reshapes patient support programs, the question isn't whether to adopt it, but how to deploy it without losing what patients value most.
Diana Hampton
Senior Director, Strategic Relations

Posts by Date

Laptop computer sitting on a couch with a dashboard showing all types of data metrics, KPIs and matrixes for post-market research
Blog
3 min read

Ten Reasons to Plan Early and Conduct Post-Marketing Research

Read about the solutions for continued surveillance of product safety and for demonstrating value and effectiveness based on real-world evidence.
Unlocked Apple iPhone resting on table with apps home screen showing
Blog
4 min read

Apple’s ResearchKit: The Panacea for Patient Recruitment?

Learn more about this latest offering from Apple and what it could mean for clinical research.
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.