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Blog
February 26, 2026 16 min read

Redefining PV Skillsets in an AI-Driven World: Training the Next Generation of Safety Scientists
As AI becomes embedded across pharmacovigilance, the skills required of safety scientists are rapidly evolving. This article examines the shifting balance between human expertise and AI-enabled tools, outlining the competencies, training pathways, and cultural changes needed to prepare tomorrow’s hybrid PV workforce.
Christopher Henry
Safety Scientist, Global Safety Writing
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Interview
February 24, 2026 2 min read

Integrated Evidence Delivery: The Strategic Role of HEOR in Modern CROs – A Conversation with Aaron Berger and Dr. Mir Sohail Fazeli
HEOR is taking on a broader role within modern CROs. In this podcast conversation hosted by HealthEconomics.com, UBC's Aaron Berger and Dr. Mir Sohail Fazeli discuss how integrated evidence delivery, strong methodology, and real‑world context are shaping the next generation of evidence strategies.
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Blog
February 23, 2026 25 min read

Old Medicine, New Frameworks: the Often Overlooked Mind-Body Connection with Therapeutic Psychedelics
The history of depression treatment reflects a centuries-old tension between mind and body—and how we conceptualize the condition has always shaped how we treat it. Today, with up to 30% of patients classified as treatment-resistant, psychedelic-assisted therapies are attracting serious scientific and regulatory attention. But emerging evidence suggests that the therapeutic context surrounding these treatments—relationships, setting, and social environment—may matter as much as the compounds themselves.
Barbara Potrata
Manager Clinical Outcome Assessment

Posts by Date

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Blog
May 3, 2022 5 min read

Patient Onboarding – Don’t Lose Them Before They’ve Started
Learn about the key areas to focus on during the initiation of a new therapy to avoid patient drop-off and diminished outcomes.
Close up of doctors hand holding a patient's hand compassionately as they navigate the challenges of medicine.
Blog
March 31, 2022 6 min read

Specialty Medications, Specialty Challenges: Models to Optimize Outcomes
Learn more about the considerations for service models and providers.
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Blog
March 25, 2022 6 min read

Drug Safety Summit Recap: REMS, a Collaborative Effort
Learn more about the key takeaways from this industry event.
Business executive looking at a printed report of different metrics and graphs as he holds the paper with one hand and types on his laptop with the other. His laptop showing a dashboard of more metrics than in the printed report.
Blog
February 14, 2022 5 min read

Using Call Center Metrics to Optimize the Patient Experience
To ensure your patients and caregivers don’t experience issues, learn which call center metrics lead most directly to patient satisfaction.
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Blog
November 8, 2021 3 min read

Post-Approval Readiness: Takeaways from Meeting on the Mesa 2021
Read about the important dynamics involved in bringing cell and gene therapies to patients.
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Blog
October 20, 2021 6 min read

The Art of Successful Gene Therapy Launches
Navigating the evolving and complex healthcare data, policy, and regulatory requirements presents new challenges to patients' access to treatment.
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Blog
September 7, 2021 6 min read

Breaking Down Patient Barriers to Therapy Through Mobile Messaging & Virtual Assistants
Learn how healthcare virtual assistants are coming along and where the future could point towards.
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Blog
August 24, 2021 4 min read

AI in Pharmacovigilance: Streamlining for the Future
Read more on the guidelines the WHO released on AI in healthcare and how that affects using AI in PV.
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Articles
August 12, 2021 1 min read

The Impact of Real World Data (RWD)
Read the latest article with International Clinical Trials magazine about real-world data and the future of evidence generation in drug development.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.