June 4, 2020
3 min read
The Essential Role of Real World Evidence Combating COVID-19
Are you prepared for potential accelerated approval requirements?
UBC Insights
Insights from
UBC's Expert Voices
Featured Updates
Blog
July 17, 2025
5 min read
Enhancing patient engagement with technology and digital solutions
Patient engagement plays a central role in medication adherence, persistence, and retention. Explore how digital tools, including EHRs, electronic healthcare technology, and digital assistants, can contribute meaningfully to patient engagement.
Blog
July 9, 2025
6 min read
What Place for Humans in a PV World Integrating AI?
Artificial intelligence is transforming pharmacovigilance—but human expertise remains essential. As AI systems evolve to support drug safety monitoring, ensuring human oversight is key to managing risk, improving outcomes, and maintaining trust. At UBC, we’re blending AI innovation with deep PV knowledge, empowering our teams through AI awareness training and shaping a safer future for patients. Discover how AI and humans can work together to advance pharmacovigilance.
Blog
June 11, 2025
4 min read
Linking real-world data with commercial patient access programs: A strategy for enhanced insights into factors that impact patient access and adherence to therapy
UBC’s approach to real-world data tokenization and linkage enhances study results with longitudinal observation of various participant health outcomes during the pre-and post-trial period.
Posts by Date
Blog
Blog
May 7, 2020
3 min read
Patient & Physician Services Recognized Again for Excellence in Healthcare Advertising and Marketing
Once again, UBC’s Patient & Physician Services (PPS) Creative Services Department has been recognized for excellence in advertising and marketing for their standout work.
Articles
April 16, 2020
2 min read
Best Practices for Conducting On-Site Visits
For visits that must continue to occur at the site, we have developed a thorough set of best practices.
Blog
March 26, 2020
10 min read
Keeping a Focus on Rare Disease During COVID-19
In this time of a viral pandemic, it is still important to keep a focus on rare diseases.
Blog
March 13, 2020
2 min read
ISPE’s Position on Real World Evidence (RWE)
Read more about the February 2020 position on RWE from ISPE.
Blog
February 25, 2020
5 min read
Lack of Label Alignment & Patient Safety Implications
Read the full article from UBC's pharmacovigilance team in Drugs Real World Outcomes.
Blog
February 4, 2020
6 min read
Future REMS Technology: Reduce Burden and Improve Safety
Learn more about UBC's presentation at the 12th REMS Summit.
Blog
December 19, 2019
1 min read
Risk Management Plan Development & Implementation
Listen to the full podcast from UBC with PharmaVOICE here.
Blog
November 21, 2019
4 min read
Top Trends in Oncology Patient Support
Find out what access and adherence challenges patients will need to overcome in the evolving oncology market.
Previous
