See what often matters at each lifecycle stage and how UBC can help you stay ahead.
Explore the lifecycle mapSee what often matters at each lifecycle stage and how UBC can help you stay ahead.
Explore the lifecycle mapMost clinical programmes rely heavily on CROs. That works well - until nobody’s completely sure who owns what. The earlier you agree how decisions are made, the less you’ll need to unpick when timelines become tighter. Most teams don’t need a bigger PV function yet. They need stronger foundations.
PV systems evolve gradually. New products are added, new markets are entered, processes adapt. Over time, complexity accumulates. Risks emerge in the gaps between process, responsibilities, and assumptions. Sometimes the most valuable thing is understanding where you stand before somebody else asks.
An honest read on what's actually working, not just what SOPs say. This is the baseline everything else builds from.
Where accountability gets put in writing: who owns what across your CROs and vendors, and the SDEA portfolio to match.
DSURs come around every year regardless. This sets up the infrastructure to produce them on schedule, not in a scramble.
Most pre-submission-stage signal processes run through a CRO. This brings visibility into what's actually being caught, and how.
Not every decision needs a full engagement, some just need someone senior on the call. A lighter retainer for those moments.
Launch has a habit of exposing decisions made much earlier. Most teams focus on submission. Regulators look at the operating model behind it. The closer you get to launch, the harder structural decisions become to change.
Submission PV work rarely runs in a straight line, and you may not need every step below. What matters is closing the gap between where your system is today and what it needs to withstand at launch — from the first honest assessment through to standing on your own once the inspection clock starts.
A structured read against GVP and FDA expectations, not a generic checklist. This is where the real launch-readiness gaps get named, not guessed at.
Whatever the gap analysis surfaced gets built here — SOPs, systems, roles, all the structural pieces launch actually depends on.
The master file regulators expect at filing. It has to hold up before marketing authorization, not get assembled after the fact.
One document, years of downstream obligations. Getting it right here saves a lot of rework once the product is on the market.
The DSUR-to-PSUR transition catches teams out more than they expect. This sets the cadence up before it has to run for real.
A T-90 days dry run — a full rehearsal of the system under pressure, while there's still time to fix what doesn't hold.
Post-filing, before the calendar starts. The last real chance to close gaps before an inspector finds them first.
Launch is a milestone. Running a commercial safety function is a different discipline altogether. Many processes that worked well during development come under much greater scrutiny once a product is on the market. Growth doesn’t usually create new problems - it exposes the gaps that were already there.
Outsourcing relationships are usually stood up fast, around commercial launch, and oversight gets built after the fact. Once a vendor is embedded in your safety data flow, gaps are hard to see from the outside — until a regulator, an audit, or a signal asks a question your own reports can't answer.
PSMF Live — the document an inspector reads first. Keeping it current from day one avoids a scramble the first time someone asks to see it.
PSUR, PBRER, PADER — different names, one operating model. This makes the cadence defensible instead of reactive.
Most signal processes are still CRO-driven at this point. This moves detection in-house enough that you can see it, not just receive a report on it.
The SDEA framework gets tested by live data now, not assumptions. This matures oversight to match what's actually flowing through it.
Surge capacity for the inspection that's coming, not a hypothetical one. Support that's there when the notice actually lands.
Ongoing senior counsel through the highest-stakes period the company has faced yet. Not a one-off call, a standing one.
Most organisations don’t redesign their PV model overnight. It evolves one product, market and acquisition at a time. Complexity doesn’t usually come from having more products. It comes from having more ways of doing the same thing. The strongest operating models are reviewed before growth exposes their limits.
There comes a point when operational support is no longer enough. Board discussions, regulator interactions, partnership negotiations and safety concerns require a different level of experience — not because the team isn't capable, but because the stakes have changed. Recurring inspections test whether that experience holds up under scrutiny.
A check on whether the operating model built for one product still fits a growing portfolio, or whether it's quietly falling behind.
Coordination across products, not duplication of the same work five times over. One view instead of five separate ones.
Fewer vendors, stronger oversight of each one. Consolidation that's deliberate, not just cost-driven.
A shared calendar, clear owners, a reviewer rotation that actually holds. Reporting that scales with the portfolio instead of straining under it.
Lifecycle management decisions made with someone who's seen where these choices lead, not just what they cost today.
Whether a deal is already in motion or just a possibility worth preparing for, the PV picture needs to hold up under someone else's scrutiny.
A named QPPV and deputy on retainer — senior accountability built in, not bolted on when it's asked for.
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President & Chief Executive Officer
Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.
With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.