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PHARMACOVIGILANCE CONSULTANCY SERVICES

Navigating the pharmacovigilance lifecycle

See what often matters at each lifecycle stage and how UBC can help you stay ahead.

Explore the lifecycle map
PHARMACOVIGILANCE CONSULTANCY SERVICES

Navigating the pharmacovigilance lifecycle

See what often matters at each lifecycle stage and how UBC can help you stay ahead.

Explore the lifecycle map


Where to focus

Priorities at pre-submission stage

Most clinical programmes rely heavily on CROs. That works well - until nobody’s completely sure who owns what. The earlier you agree how decisions are made, the less you’ll need to unpick when timelines become tighter. Most teams don’t need a bigger PV function yet. They need stronger foundations.

  • Discovery (high priority)Could a new PV lead or quality head make sense of the systems in place?
  • Vendor (high priority)How will you maintain oversight as CROs run more of the day-to-day PV operations?
  • InspectionAre you ready for a potential pre-submission inspection? (e.g. BIMO, sponsor visit)
  • ScalingHow will your oversight hold up as the program grows toward filing?
  • DiligenceWill your PV data stand up to M&A or out-licensing diligence if required?
  • LaunchNot a priority at this stage.

  1. 1PV system health check

    An honest read on what's actually working, not just what SOPs say. This is the baseline everything else builds from.

  2. 2CRO and vendor oversight framework

    Where accountability gets put in writing: who owns what across your CROs and vendors, and the SDEA portfolio to match.

  3. 3DSUR authoring infrastructure

    DSURs come around every year regardless. This sets up the infrastructure to produce them on schedule, not in a scramble.

  4. 4Signal management readiness

    Most pre-submission-stage signal processes run through a CRO. This brings visibility into what's actually being caught, and how.

  5. 5Strategy & advisory retainer

    Not every decision needs a full engagement, some just need someone senior on the call. A lighter retainer for those moments.

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Where to focus

Priorities at Submission stage

Launch has a habit of exposing decisions made much earlier. Most teams focus on submission. Regulators look at the operating model behind it. The closer you get to launch, the harder structural decisions become to change.

  • Discovery (high priority)Have you had an honest look at the gaps between where you are and what filing requires?
  • VendorWith CRO transitions, a new safety call centre and a new SDEA framework all in motion, is anything at risk of slipping?
  • InspectionAre you doing readiness work now, even though your first GVP inspection is likely a stage away?
  • Scaling (high priority)Is your PV counsel strong enough for the board and investor scrutiny building around launch?
  • DiligenceCould partnership or licensing talks around approval put your PV data under closer scrutiny?
  • Launch (high priority)Is your PV system ready to make the jump from clinical to commercial?

  1. 1PV system gap analysis

    A structured read against GVP and FDA expectations, not a generic checklist. This is where the real launch-readiness gaps get named, not guessed at.

  2. 2PV system build (or rebuild)

    Whatever the gap analysis surfaced gets built here — SOPs, systems, roles, all the structural pieces launch actually depends on.

  3. 3PSMF buildout

    The master file regulators expect at filing. It has to hold up before marketing authorization, not get assembled after the fact.

  4. 4Risk management plan & REMS authoring

    One document, years of downstream obligations. Getting it right here saves a lot of rework once the product is on the market.

  5. 5Aggregate reporting infrastructure

    The DSUR-to-PSUR transition catches teams out more than they expect. This sets the cadence up before it has to run for real.

  6. 6Submission readiness review

    A T-90 days dry run — a full rehearsal of the system under pressure, while there's still time to fix what doesn't hold.

  7. 7Inspection readiness sprint

    Post-filing, before the calendar starts. The last real chance to close gaps before an inspector finds them first.

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Where to focus

Priorities at first commercial stage

Launch is a milestone. Running a commercial safety function is a different discipline altogether. Many processes that worked well during development come under much greater scrutiny once a product is on the market. Growth doesn’t usually create new problems - it exposes the gaps that were already there.

  • Discovery (high priority)Is what you built for filing still the right fit for day-to-day operations?
  • Vendor (high priority)Can your CRO oversight keep up as post-marketing reporting volume grows?
  • Inspection (high priority)Are you ready for a first GVP/PV inspection in these first 12–24 commercial months?
  • Scaling (high priority)Are your PV headcount needs outpacing what you can actually hire?
  • DiligenceWould your PV function hold up if partner or acquisition interest picked up post-launch?
  • LaunchCould an indication or geographic expansion trigger a fresh round of launch-shaped work?

  1. 1First-year PSMF maintenance

    PSMF Live — the document an inspector reads first. Keeping it current from day one avoids a scramble the first time someone asks to see it.

  2. 2Aggregate reporting cadence

    PSUR, PBRER, PADER — different names, one operating model. This makes the cadence defensible instead of reactive.

  3. 3Signal detection program operations

    Most signal processes are still CRO-driven at this point. This moves detection in-house enough that you can see it, not just receive a report on it.

  4. 4Vendor oversight optimization

    The SDEA framework gets tested by live data now, not assumptions. This matures oversight to match what's actually flowing through it.

  5. 5Inspection readiness on-call

    Surge capacity for the inspection that's coming, not a hypothetical one. Support that's there when the notice actually lands.

  6. 6Strategy & advisory retainer

    Ongoing senior counsel through the highest-stakes period the company has faced yet. Not a one-off call, a standing one.

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Where to focus

Priorities at mature commercial stage

Most organisations don’t redesign their PV model overnight. It evolves one product, market and acquisition at a time. Complexity doesn’t usually come from having more products. It comes from having more ways of doing the same thing. The strongest operating models are reviewed before growth exposes their limits.

  • Discovery (high priority)Would a periodic governance review surface drift that day-to-day monitoring alone would miss?
  • Vendor (high priority)Can you govern multiple vendors consistently at portfolio scale?
  • InspectionEven with a steady inspection cadence, is your readiness still as sharp as it should be?
  • Scaling (high priority)Have you shifted from 'do we have enough seniority' to 'do we have the right governance model'?
  • Diligence (high priority)Is your PV data ready to withstand M&A diligence, whichever direction it comes from?
  • LaunchCould a new indication or label expansion still create a fresh pocket of launch-shaped work?

  1. 1Multi-product PV governance review

    A check on whether the operating model built for one product still fits a growing portfolio, or whether it's quietly falling behind.

  2. 2Cross-portfolio signal management

    Coordination across products, not duplication of the same work five times over. One view instead of five separate ones.

  3. 3Vendor consolidation strategy

    Fewer vendors, stronger oversight of each one. Consolidation that's deliberate, not just cost-driven.

  4. 4Aggregate reporting at portfolio scale

    A shared calendar, clear owners, a reviewer rotation that actually holds. Reporting that scales with the portfolio instead of straining under it.

  5. 5Strategic counsel on indication expansion

    Lifecycle management decisions made with someone who's seen where these choices lead, not just what they cost today.

  6. 6M&A readiness / diligence support

    Whether a deal is already in motion or just a possibility worth preparing for, the PV picture needs to hold up under someone else's scrutiny.

  7. 7Strategy & advisory retainer

    A named QPPV and deputy on retainer — senior accountability built in, not bolted on when it's asked for.

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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.