Integrated Evidence Generation Strategy

Optimizing Your Evidence Generation Strategies Across Your Product Lifecycle

Multi-disciplinary teams developing integrated evidence generation plans to drive market access and adoption, communication strategy, and regulatory compliance.

Develop an Integrated Evidence Road Map

Comprehensive approach to evidence generation that addresses key stakeholder needs in a dynamic market landscape

UBC simplifies the complexities of strategy development by creating an evidence generation road map that will position your product for success. 

UBC’s consulting team develops integrated evidence generation strategies that support the entire product lifecycle. Our multi-disciplinary team comprised of strategists, research scientists, epidemiologists, data scientists, technologists, and HEOR experts partner with you to design highly customized strategies based on stakeholder requirements and a dynamic landscape. We harness these insights to optimize your evidence generation roadmap to ensure your treatments are reaching the patients who need them.

Evidence Generation Roadmap

The evidence needed for product success is dependent upon the needs of external stakeholders and internal partners. Understanding the competitive, scientific/clinical, regulatory, and market access landscapes is crucial to identifying knowledge gaps. Once gaps are identified, a strategy can be designed to generate the evidence needed to demonstrate value and satisfy stakeholders across the product lifecycle.

Our Integrated Evidence Generation Consulting Services

Expert strategic planning  

UBC simplifies the complexities of strategy development by creating an evidence generation road map that will position your product for success. 

  • External stakeholder needs and landscape assessment
    • Competitive landscape analyses
    • Regulatory landscape analyses
    • Targeted literature reviews
    • Payer landscape analyses & perspectives
    • Patient, care partner, and provider perspectives
  • Internal strategic alignment
    • Cross-functional strategy analyses
    • Cross-functional evidence needs
    • Alignment & prioritization workshops
  • Deliver evidence generation roadmaps, scientific/clinical value stories, and payer value propositions

Learn More About UBC's Evidence Development Solutions

Interested in learning more about how UBC’s integrated evidence generation strategy can help you unite evidence and access to inform complex decisions?

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What You Can Expect Next

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Get Ready to Change Your Business

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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.