UBC’s Innovative Patient Recruitment Campaign Wins Award
Tuesday, June 22, 2021
UBC recently won a 2021 Healthiverse Heroes award from DrFirst for an innovative patient recruitment solution. UBC leveraged mobile patient recruitment for a Phase III clinical trial for major depressive disorder. This technology was able to expand the typical recruitment response rate to more quickly identify and enroll patients in the trial.
UBC’s Vice President of Global Products and Innovation Ron Lacy gave an exclusive interview about this award with Outsourcing Pharma. The interview discusses UBC, the innovative technology solution that led to this award, and how to combine scientific knowledge with practical operational and technological implementation.
“As a technology-forward company, UBC builds a culture of innovation. We encourage our product owners, operators, and software engineers to consider solutions that can be fit-for-purpose developed” says Lacy.
To read the full interview, click here.
UBC is proud to receive this award for our innovation with mobile patient recruitment. We are always striving to innovate and better reach and serve patients wherever they are to enable more robust data and more actionable evidence. To start a discussion about our consultative, Patients First approach to clinical, safety, and commercial services, click here.