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How to Start Your Real-World Evidence Journey

Monday, July 31, 2023

Real-world evidence has been part of evidence generation activities for a long time. The last few years have seen an explosion in regulatory guidance, interoperability, and other changes in the healthcare ecosystem that have rapidly advanced the scope and pace of real-world data and real-world evidence activities.

But where and when do you start planning your real-world evidence generation strategy? And what informs it?

UBC’s Executive Director of RWE Study Solutions Judy Lytle and VP, Global RWE & HEOR Ying Tabak break down the stakeholders to consider and what your plan should encompass in this complimentary whitepaper. Utilizing their decades of industry experience, they provide the information you need to plan for efficient and effective cross-functional evidence generation.