Optimizing the Patient Journey Through High-Tech, High-Touch Services
The amount of novel and innovative therapies that are approved each year continues to grow. The financial and long-term adherence barriers for these products present new challenges that require intelligent, proactive patient support.
UBC’s Vice President of Patient Access & Strategic Engagement Dana Edwards discusses the critical points of balancing personal connection and technological efficiencies in the latest whitepaper from UBC.
Topics covered include:
- The Importance of Guiding the Patient Journey
- Digital Solutions to Enhance Patient Services
- Balancing Technology & Empathy
- Patients First Program Design
UBC’s patient access and engagement services approach your therapy with a collaborative approach, seeking to create individualized solutions to help your patients and prescribers. We look forward to helping you define ways to drive improved access and adherence to support your brand objectives. Learn more about our Patient Access Services here or get in touch with us here.
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What You Can Expect Next
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- Leverage automation to move fast
- Always give customers a human to chat to
- Automate customer support and close leads faster
Get Ready to Change Your Business
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Bekki Bracken Brown
President & Chief Executive Officer
Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.
With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.